Content marketing is an integral part of any business plan. But what do you do when you’re just starting out—or perhaps encountering some areas you’re not feeling like a “guru” in? Don’t worry. I’m here to help! 20 Simple, Useful Content Marketing Tips That Often Go Overlooked (But Shouldn’t) Go from content marketing schmo to content marketing pro in no time with these twenty simple-to-implement content marketing tips. You likely get a hefty stream of questions, comments, and inquiries about your business every day and, chances are, some of them keep popping up again and again. When you find yourself answering the same question from clients or buyers time after time, consider turning it into a blog post for your company’s site. In addition to acting as a one-stop-shop FAQ, this also makes your company more relatable, provides the consumer with valuable information and shows them you are thinking about their needs and concerns. 2) … [Read more...] about Content Marketing Tips You Might Not Be Using Yet
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit that I’m guilty tossing this particular piece of marketing terminology around all too frequently, as I’ve mentioned it recently on my own site, for articles on my company blog, and in the posts I write for various industry websites. But what is content marketing really, and why can’t anyone online seem to shut up about how important this new strategy is for digital marketers? In fact, there are a number of different definitions out there that attempt to explain what content marketing is. According to Wikipedia, we hear that: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant, and … [Read more...] about What’s So Special about Content Marketing?
In 2016, I consumed more marketing material than I ever have. While the internet is packed with some truly awful content, it’s home to some real beauties as well. This post is intended to highlight some of the best things I read over the last year which, if you haven’t seen already, definitely need to be added to your reading list. My favorite posts are always those that inspire action and provide suggestions that you can take away and use yourself, and I guarantee that if you consume everything here and act on just a few of the tips, you’ll be a better marketer for it. So, without further ado… Starting with a recent post, this study from Matthew Barby is an incredibly useful insight into what’s required to rank well. It’s always nice to have some recent data that looks into ranking factors, and this post provides just that in incredible depth. Complete Guide to Keyword Research for SEO An extremely comprehensive guide to keyword research that … [Read more...] about 59 Marketing Posts You Probably Missed in 2016 (and Need to Read)
Do you ever have to send PDF price sheets, promotional materials, brochures, or custom quotes to your clients? Recently, I realized just how many small business owners use PDF marketing and business materials that may or may not be available on their website but are regularly seen by their clients. These marketing collateral materials are a way of communicating important information, but depending on your industry or profession, they could be spiced up with a little visual help. There are quite a few benefits to using GIFs (“a series of still image frames coded into a single file”) and videos in PDF marketing materials, and it is pretty easy to get started! If you want to check it out, Search Engine Journal recently posted this great video on the history of GIFs, and it just puts their use into perspective. While PDF marketing materials may not directly impact SEO, they can add a nice touch on digital marketing materials, and that is equally as important. Let’s start … [Read more...] about 5 Benefits to Using GIFs and Videos in PDF Marketing Materials
While I have mentioned the use of content marketing strategies by major brands, let’s not forget the small business owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new customers. The Internet has made it easier than ever to create and share content. This means small businesses can more effectively communicate and engage with their followers or customers. However, there is a catch – because of the low barrier of entry to create and share content, it also means that businesses who fail to properly plan and execute a professional strategy will quickly get left behind. With technology constantly evolving, the rate at which content is created and shared is alarming. Indeed, it is true that anyone with access to a computer and the web can create a company blog, for free, and start typing away. However, creating content for “content’s sake” doesn’t create value. In order to … [Read more...] about Chapter 1: How Every Businesses Can Succeed at Content Marketing