Content marketing is a tricky thing to navigate in today’s world. There are so many different techniques out in the ether that it’s almost impossible to know what works and what doesn’t. New, fancy growth hacks that promise you 100000% boosts in sales and conversions are almost always lying. Do you blog? Do you create infographics? How about video content? Sometimes, sticking to proven methods is the best strategy there is. So, what works and what doesn’t? That’s what I’m here to share, with only data-backed methods. Here are 19 data-driven techniques to use in your content marketing strategy to boost your rankings. 1. Set content goals Before diving into content marketing with the intent to boost rankings, leads, and traffic, you have to set goals. Understanding what content types to pick will often stem from your own business goals and where your clients are. The only way to create actionable content that drives rankings and links is to … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings
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You know what’s essential to finding success with content marketing?Building your online presence strategically and consistently.As you construct your content foundation, your authority grows. As your authority grows, people’s trust in you grows, too.As we all know, trust leads to engagement. Engagement leads to:Conversions.Leads.Sales.Brand loyalty.Engagement also helps draw in new customers, according to Influitive:“Customer engagement isn’t only for current customers. It begins the moment a potential buyer spots a mention of your company on social media, or hears about your product from a peer in their industry.”In short, building up your online presence is a process that eventually becomes profitable.So what can you do to encourage this growth?Ready to strengthen your online gravitas?Here are five hot content marketing trends, plus tips for implementing them.1. Do Email Marketing the Right WayEmail marketing continues to dominate because the inbox is … [Read more...] about 5 Major Tips to Build & Improve Your Online Presence with Content Marketing
Starved to its core, the skeleton of a content marketing campaign has one overall goal: provide engaging and valuable content so that your prospects actually know you exist, and your current customers continue to know you exist.Everything else builds upon this skeleton, from the mediums used such as blogs, social media or video, to the more granular details such as voice used in those blogs and social media posts, or the colors used in videos to psychologically attract more interest.When the time arrives to create the actual content, most digital marketing agencies search for specific types of content creators such as copywriters, bloggers, or producers.Rarely will an agency or business seek a journalist. This is a huge miss; well-trained and experienced journalists have a skill set that can add 10X the value to any content marketing campaign, from actual writing to strategy to keeping everything organized.My journalism background of the past two decades has shaped the way I operate my … [Read more...] about 10 Journalism Skills Every Content Marketer Needs
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics, big business and advertising. Do not despair. I strongly believe that if you infuse your content marketing with respect and empathy for your customers, you can overcome these hurdles, earn their trust and develop long-standing partnerships. Relationships based on trust equate to better retention rates, more efficient decision making, higher conversion, happier employees and more satisfied clients. Trusting relationships also facilitate greater scope for creativity and make it easier to bounce back and learn from mistakes. Below I set out six practical tips to build trust with your B2B audience through content marketing. How can content marketing help you earn the trust of your B2B audience? Within the climate of scepticism, with 42% of buyers not knowing which brands to trust, there’s a huge opportunity … [Read more...] about Six ways to earn the trust of B2B audiences through content marketing
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?