Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also raises an important question for SEO companies: do we have a role to play in combating harmful content online? And how should we go about navigating Google’s new policies if so? Google’s new harmful content guidelines Google made the decision to change its policies for a number of reasons, one of the biggest being the early 2017 Youtube controversy. In an effort to guard against “explicit” content with its restricted mode, the company mistakenly targeted multiple LGBTQ+ creators. In its original response to the issue, YouTube said the mode was only applied to LGBTQ+ issues that also … [Read more...] about What will Google’s expanded policy on harmful content mean for SEO companies?
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It is no secret that the search engine optimization industry has its fair share of phony companies that make claims of service and results of the same nature. The majority of the Internet community can identify the characteristics of these companies, their websites, and their claims and slogans, but there is still a considerate amount of people and potential SEO customers that do not know how to spot one of these companies. Below we will identify some of these characteristics and signs that will help you to avoid these companies and in turn avoid losing your money to these companies. One of the easiest ways to spot a phony search engine optimization company is by their wild claims. Be extremely suspicious of anything that reads, "Guaranteed top 3 results, submission to 40,000 search engines, all for $50 a month." There are three identifiers in this sentence that are dead giveaways, but some people unfortunately remain to be fooled. The first thing that jumps out at many people is … [Read more...] about Spotting a Phony SEO Company
Google's Matt Cutts posted on Twitter a link to Eric Goldman (a guy who knows his legal SEO stuff) story about how a law firm sued their SEO company. Not necessarily for not achieving the rankings they wanted but rather for violating Google's webmaster guidelines and/or using spammy techniques.Matt Cutts of Google called the claims "interesting." Indeed. You often here of people suing SEO firms for not getting what they paid for but not for violation of Google's guidelines. The court document reads, in part: The action is based on the fact that, at the time that the Defendants were promoting this marketing scheme to the Victim Firms, they knew that the techniques they proposed to use were in violation of the guidelines already well-established and published by Google; knew that Google was moving rapidly to crack down on violators; knew that use of these techniques would not only fail to enhance the likelihood that the Victim Firms would rise in Google’s rankings but would … [Read more...] about Law Firm Sues Their SEO Company For Using Spammy Tactics
SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes. Their SEO wasn’t just about traffic, conversions and revenue. Like every smart and successful marketing team, their success was based on content planning and content promotion. In other words, by linking SEO to an effective content marketing strategy, a fairly new entrant into a hyper-competitive niche dominated search results and built a powerful brand. This report will show how you can achieve similar results in your industry. SEO Is More Than Just Traffic, Conversions & Revenue There are 4 key elements to an SEO plan developed around a content marketing strategy: Find out what people want and give it to them. Use retargeting lists to communicate with them, even after they leave your site. Make special price offers on your product or service if … [Read more...] about Content Marketing & SEO: The Bigger Picture
On June 21, Search Engine Journal’s Philippine team had the privilege of attending a one day marketing conference called SEO Summit 2014. I interviewed one of the hosts, Sean Si, about his company SEO Hacker and its humble beginnings. You mentioned at SEO Summit that your company, SEO Hacker, started out as a one-man team before becoming one of the leading SEO companies in the Philippines. Can you share a brief history of your company’s journey? Yeah, sure! I started providing SEO services as a side job in January of 2010–one month before I graduated from college. I studied IT but I was a really bad student because I didn’t like the course to start with. It was fun for me because I love writing and I got to work from home. By March of 2010, I started working at HP. I stayed there just five short months because my SEO side job was turning into a good business. I created the SEO Hacker blog in April of 2010 and wrote everything I’ve been learning about SEO … [Read more...] about Tips of Starting an SEO Company: Interview with Sean Si