Any clearly defined tasks (like a website redesign) has a fixed chargeWe agree on an hourly rate and a monthly ceiling. In other words, we combine both the hourly rate with the monthly charge.For example, if our current rate is at $50 per hour and the client has a budget of $600 per month then we agree that the max number of hours worked will be 12. … [Read more...] about SEO Services Pricing – How Much Do You Have to Pay for SEO?
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7. “Campaign” Thinking Content marketing can’t be a campaign that you launch whenever you want to sell more products. Ordering a batch of articles or advertorials just before the campaign goes live leaves little time for research and planning. Precious opportunities are lost. … [Read more...] about Content Marketing & SEO: The Bigger Picture
The issues surrounding vendor management are principally related to cost, quality and control. First though, we need to put the situation into its wider context. No global agency vendor actually has infinite resources available around the globe. An organization with 500 offices employs a lot of people, has a large overhead and must find cash to fund those people on a daily basis. … [Read more...] about Master The Management Of International SEO Services Vendors
Google isn’t charging site owners for this, but the site does have to be registered with Google Webmaster Tools. Google says it will choose a few sites to review and then publish blog posts “where we share our findings and make recommendations.” That hardly seems like the definition of “consulting services.” … [Read more...] about SEO Industry Cries Foul Over Google SEO ‘Services’
Develop close links and regular structured meetings with your account manager.Ensure they know exactly what your rights are. You’ll be surprised how often they don’t know what’s been agreed with each brand.Plan activity well in advance and consider the sponsored parties own calendar. Knowing when they’re going to be busy or times, when they’re less likely to provide access to talent (for example, in the lead up to a big game), is crucial.Assess the risks. I was due to shoot a video with a star football (soccer) player but he got injured the day before. The shoot was planned around his background and skillset so we had no option but to cancel. Always have a back-up plan.Make the content ideation phase collaborative. Not only will this engender a more open relationship it will reduce the likelihood of the sponsored party vetoing your ideas.Ask about their goals and consider how your plans can contribute. What is their engagement strategy, what content tends … [Read more...] about How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals