Marketing vs sales

Yet most marketers can't - or don't - optimize their digital presence or measure the impact of their digital campaigns on in-store sales. On June 6th, join our digital marketing experts as they explore online and offline connections across multiple digital channels. They'll discuss best practices to drive foot traffic, plus key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth. Register today for "Mobile Marketing vs. In-Store Sales: Help! What's the Correlation?," produced by Digital Marketing Depot and sponsored by MomentFeed. About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media … [Read more...] about Mobile Marketing vs. In-Store Sales: Help! Whats the Correlation?

Local search marketing is a crowded marketplace with many companies offering small and medium businesses (SMBs) the same or similar services. It is also increasingly difficult to separate search marketing from other marketing, as everything from website development to third-party content to social media chatter affect search results. In all, small corporations spend $50 billion per year on marketing according to a 2006 analysis of IRS tax return data from Magna Global. If you add in national advertisers that are targeting local markets, the value of local media is estimated to be as high as $120 billion annually. The chase for those marketing dollars is strong as reported by a 2013 Borrell Associates survey, which found SMBs field nearly 19 sales inquiries a month, on average, and actually speak to 6.5 different representatives a month, on average. Who should SMBs turn to in order to get the right help with search marketing? Should they do it themselves? How will technology change the … [Read more...] about Automated Services Vs. Sales Reps?

This is an online survey of businesses with 1-50 employees in which we ask them about their attitudes and use of internet marketing, mobile marketing and marketing services. We ran the survey in conjunction with ChamberofCommerce.com, and we received 736 complete survey responses. Ninety-five (95%) of respondents are located in North America (92% U.S.; 3% Canada), primarily because this is where our marketing of the survey was focused. The following charts represent some of the key findings of the survey. The full survey results and charts can be viewed on BrightLocal. Q: How Much Money Do You Allocate To Marketing Your Business Each Month? 70% are spending less than $500 on marketing per month (vs. 73% in 2013) 83% are spending less than $1,000 on marketing per month (vs. 85% in 2013) Just 16% are spending more than $1,000 on marketing per month (vs. 21% in 2013) There has been little change in the distribution of marketing spend since 2013. The majority of SMBs continue to spend … [Read more...] about 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective