Yet most marketers can't - or don't - optimize their digital presence or measure the impact of their digital campaigns on in-store sales. On June 6th, join our digital marketing experts as they explore online and offline connections across multiple digital channels. They'll discuss best practices to drive foot traffic, plus key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth. Register today for "Mobile Marketing vs. In-Store Sales: Help! What's the Correlation?," produced by Digital Marketing Depot and sponsored by MomentFeed. About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media … [Read more...] about Mobile Marketing vs. In-Store Sales: Help! Whats the Correlation?
Marketing vs sales
Local search marketing is a crowded marketplace with many companies offering small and medium businesses (SMBs) the same or similar services. It is also increasingly difficult to separate search marketing from other marketing, as everything from website development to third-party content to social media chatter affect search results. In all, small corporations spend $50 billion per year on marketing according to a 2006 analysis of IRS tax return data from Magna Global. If you add in national advertisers that are targeting local markets, the value of local media is estimated to be as high as $120 billion annually. The chase for those marketing dollars is strong as reported by a 2013 Borrell Associates survey, which found SMBs field nearly 19 sales inquiries a month, on average, and actually speak to 6.5 different representatives a month, on average. Who should SMBs turn to in order to get the right help with search marketing? Should they do it themselves? How will technology change the … [Read more...] about Automated Services Vs. Sales Reps?
The legal field often gets a bad rap for being, well, boring. Particularly when it comes to marketing.Many digital marketers cower at the thought of tackling such a competitive niche and often shy away from any project that has the label “legal” tacked in front of it.Not only is there the connotation of marketing for law firms being boring, there can be quite a bit of work involved to help your clients rise above their competitors.Such can be the case with content marketing for legal as well.If I had a nickel for every generic “What to do if you get a DUI” post peddled my way, then I would be a rich man. I’d also have a lot of guest posts to publish.Fortunately, content marketing for the legal niche doesn’t have to be boring.In fact, it shouldn’t be.If you are mystified by the process of obtaining quality links, networking opportunities, leads and more for your clients through content marketing, then it’s time to rethink … [Read more...] about Why Content Marketing for Law Firms Doesn’t Have to Be Boring
Heather Lloyd-Martin is the pioneer of SEO copywriting.A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and sales with SEO-friendly content.But the term “SEO copywriting” is perhaps a bit of a misnomer.Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?These questions have popped up time and time again within the SEO community. The fact is, the difference does matter – as these two types of writing can bring very different results for businesses.Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.Both Writing, Different ResultsBoth SEO content writing and copywriting have to do with the words on the page, but they each serve their own distinct purpose.This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.Confusing … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
Today, 88% of marketers are using content marketing – up 2% from last year, with as many as 76% of marketers planning to produce more content in 2016. What’s interesting is that increase is taking place despite more than 65% of marketers being unsure about what content is effective and what isn’t. In fact, some of the top challenges for B2B content marketers is measuring the effectiveness of content and the ROI of their efforts. Being able to measure the success of content should be a priority for any marketer, but determining the success of content isn’t as simple as looking at a single conversion point. There are a lot of metrics you can dig into, but there’s no single set of metrics that offer all the answers. With that in mind, here are some key metrics (in no particular order of importance) that you should be paying attention to in determining the overall performance and health of your content marketing program: 1. Social Shares The number of … [Read more...] about The 10 Most Important Metrics You Should be Tracking in Content Marketing