Yet most marketers can't - or don't - optimize their digital presence or measure the impact of their digital campaigns on in-store sales. On June 6th, join our digital marketing experts as they explore online and offline connections across multiple digital channels. They'll discuss best practices to drive foot traffic, plus key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth. Register today for "Mobile Marketing vs. In-Store Sales: Help! What's the Correlation?," produced by Digital Marketing Depot and sponsored by MomentFeed. About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media … [Read more...] about Mobile Marketing vs. In-Store Sales: Help! Whats the Correlation?
Marketing vs sales
Local search marketing is a crowded marketplace with many companies offering small and medium businesses (SMBs) the same or similar services. It is also increasingly difficult to separate search marketing from other marketing, as everything from website development to third-party content to social media chatter affect search results. In all, small corporations spend $50 billion per year on marketing according to a 2006 analysis of IRS tax return data from Magna Global. If you add in national advertisers that are targeting local markets, the value of local media is estimated to be as high as $120 billion annually. The chase for those marketing dollars is strong as reported by a 2013 Borrell Associates survey, which found SMBs field nearly 19 sales inquiries a month, on average, and actually speak to 6.5 different representatives a month, on average. Who should SMBs turn to in order to get the right help with search marketing? Should they do it themselves? How will technology change the … [Read more...] about Automated Services Vs. Sales Reps?
This is an online survey of businesses with 1-50 employees in which we ask them about their attitudes and use of internet marketing, mobile marketing and marketing services. We ran the survey in conjunction with ChamberofCommerce.com, and we received 736 complete survey responses. Ninety-five (95%) of respondents are located in North America (92% U.S.; 3% Canada), primarily because this is where our marketing of the survey was focused. The following charts represent some of the key findings of the survey. The full survey results and charts can be viewed on BrightLocal. Q: How Much Money Do You Allocate To Marketing Your Business Each Month? 70% are spending less than $500 on marketing per month (vs. 73% in 2013) 83% are spending less than $1,000 on marketing per month (vs. 85% in 2013) Just 16% are spending more than $1,000 on marketing per month (vs. 21% in 2013) There has been little change in the distribution of marketing spend since 2013. The majority of SMBs continue to spend … [Read more...] about 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI. Utilize these tips to jump-start your search results in the new year and start 2017 with a bang. New year, new opportunities 2016 was a year of incredible change. Google changed the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include Panda and RankBrain. Search engine marketing isn’t getting any easier. Top it off with the rapid expansion of marketing technologies, system integrations, and now account-based marketing, and we’ve got an uphill battle. As you look for opportunities to improve your 2017 results, these five tips offer big wins: Ensure SERP domination. Maximize conversions via testing. Capitalize on attribution insights. … [Read more...] about 5 B2B marketing tips to jump-start your 2017 results
Today, 88% of marketers are using content marketing – up 2% from last year, with as many as 76% of marketers planning to produce more content in 2016. What’s interesting is that increase is taking place despite more than 65% of marketers being unsure about what content is effective and what isn’t. In fact, some of the top challenges for B2B content marketers is measuring the effectiveness of content and the ROI of their efforts. Being able to measure the success of content should be a priority for any marketer, but determining the success of content isn’t as simple as looking at a single conversion point. There are a lot of metrics you can dig into, but there’s no single set of metrics that offer all the answers. With that in mind, here are some key metrics (in no particular order of importance) that you should be paying attention to in determining the overall performance and health of your content marketing program: 1. Social Shares The number of … [Read more...] about The 10 Most Important Metrics You Should be Tracking in Content Marketing