Vertical health destination and search engine Healthline has teamed up with US health insurance carrier Aetna to offer what the company is calling Aetna SmartSource — customized health search. The service, powered by Healthline, will roll out on Aetna’s member self-service website and offer personalized search results based on individual health records and profiles. That means that two different Aetna customers searching for “diabetes type II” will see potentially different results based on their individual health histories. … [Read more...] about Health Insurance Carrier Aetna Introduces Personalized Health Search From Healthline
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Tips for health care marketers in 2017
How to listen better Both hospital systems and pharmaceutical companies can gather useful information from listening to patients on social. People talk a lot on social networks, so there’s a lot of nuance to this data: wait times, cleanliness, whether families have questions about care when they leave. … [Read more...] about Tips for health care marketers in 2017
Where to Find Free Public Rest API for Testing
You don’t need to enter and use boilerplate code to interact with the rest service It seamlessly integrates with all Java-based projects It supports When/ BDD Given and Then Syntax RoboHydra Server It is one of the best testing tools especially for developers working on HTTP-based client software i.e., software that needs to make HTTP requests. The idea here is that instead of having to connect with clients under test with a real server, you connect with them using RoboHydra. So what that does is makes RoboHydra respond to whichever requests you send. … [Read more...] about Where to Find Free Public Rest API for Testing
Master modern marketing technology leadership over 2 intense days
In the next block, Anita Brearton, CEO of CabinetM and martech industry expert, and Mark Pickett, senior director of customer analytics, data science, and BI at Staples will share Insights from Inside the Marketing Stack. Using data from hundreds of marketing stacks, Anita will describe how marketers tame an increasingly complex technology suite. From analyzing hundreds of stacks, she’ll reveal: common stack structures, popular products and product combinations, hidden product gems, and more. The session concludes with Mark providing a detailed look under the martech hood at Staples. … [Read more...] about Master modern marketing technology leadership over 2 intense days
The Top 28 Digital Marketing Certificate Programs to Enroll
Overview of digital marketing Digital marketing strategy Hands-on-keyword research, search engine optimization (SEO) and Paid search planning Optimizing website experience Hands-on-social media advertising Hands-on- email marketing Hands-on-build a website The course is designed for traditional marketers who want to enhance their skills, supervisors leading teams, technical professionals and those who want to change their career to digital marketing. … [Read more...] about The Top 28 Digital Marketing Certificate Programs to Enroll