Sector insights Emily Hogarth, 23 Jul 2018 This summer, Amazon’s made-up discount holiday ‘Prime Day’ yet again had consumers and retailers going mad for online discounts. Prime Day started in 2015 as a summer rival to November’s Black Friday discount holiday, and since then has completely outgrown Black Friday. With $2.41bn in sales, Amazon’s Prime Day has become the main shopping holiday of the year. What is Amazon Prime Day? Prime customers can benefit from slashed prices, with new deals cropping up almost every 5 minutes throughout the day and a half extravaganza. An incentive, and a perk of Prime-dom. (If you’re cheeky, you’ll start your 30-day free trial of Prime on the day and reap the sweet sweet rewards…) Prime Day 2018 was so popular that the US site crashed just 5 minutes in! This only goes to show the growing popularity of Prime Day. Amazon also had other troubles this Prime Day, with many European workers choosing to stage a … [Read more...] about What’s more valuable: Black Friday or Prime Day?
Mattresses black friday 2018
Sector insights You may not be thinking about Christmas as summer’s only just coming to a close, but if you’re a retailer, you need to be preparing your holiday strategy now. Christmas shopping really kicks off in November, with Black Friday sales creating a buying frenzy. But consumers won’t be waiting until the actual day to find the best deals, they’ll be on the lookout weeks before. How can retailers ensure they are present not only on the day, but for that all important research phase too? Using data from our new Black Friday report, and our tried and true PIPR strategy, we look at the most popular Black Friday retail category – electricals – to show how to create a foolproof strategy for any seasonal event. ‘Seasonal evergreen’ trends Electrical products have high search volume all year-round, with peaks at the same time year on year, so the strategy is a little different from sharp peaking seasonal trends, such as … [Read more...] about Black Friday trends: planning your electrical product strategy
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way. Today and for the next few days people will be using a wide range of tools and resources — hopefully not pepper spray — to help them determine what and where to buy to get the best prices on items on their holiday shopping lists. This year there are more tools, sites and mobile apps than ever it would seem. Indeed, there’s just no way to deal with all the online shopping sites and apps comprehensively in one post, but here’s a sample of what’s out there. Search: where it all starts … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
Regardless of whether or your website is strictly e-commerce or the digital face of your brick and mortar business, a strong web presence is a must – especially if you want to appeal to customers on the two biggest holiday sales of the season, Black Friday and Cyber Monday. On Black Friday and Cyber Monday 2015, online retailers enjoyed an increase in sales of approximately 15 percent over the previous year. Over 103 million customers spent more than 7.5 billion dollars online over the Thanksgiving weekend, resulting in record-breaking sales for online retailers. 2016 is expected to be just as crazy, and Rene Kirschbaum, director of BlackFriday.fm, has already predicted that “the Black Friday and Cyber Monday sales are going to be bigger than ever this year.” So how do you get your website ready for the shopping event of the season, when Black Friday is only a few short weeks away? These 11 tips will help you prepare. Smartphone users are driving online sales, and … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
Finding Black Friday deals can be a hassle when you are busy. If you are using SEMrush for your SEO needs, why not use them for your shopping needs as well? I decided to use the Topic Research tool to think outside of the box: finding the best Black Friday Deals (you can also do this for Cyber Monday). The content ideas are shown in the form of cards with subtopics. You might ask, why is this process better than just Googling something? Well, our Topic Research tool pulls subtopics that rank the highest on the SERP for your seed keyword and also takes backlinking into effect. Google only looks at how many Web pages link to a particular site to determine its relevance. How to Use the Topic Research Tool Type your seed keyword into Topic Research, and you will see a dashboard with the most popular subtopics posting about related topics. Each topic card will show you the top 3 headlines for the main keyword. You can expand this number to the top 10 headlines and titles by … [Read more...] about Find the Best Black Friday Deals Using SEMrush!