A Google patent granted last week describes how the indexes at different Google data centers may contain pages that are indexed and classified as global, and pages that are indexed and classified as regional. Last summer, I wrote about how Google may predict which data center might provide the best results for a query. Google was also granted a number of patents last August that provided some insights into how Google's Planet Scale Distributed Storage of Data may work. Those patents from last summer give us an intriguing but incomplete look at the pages contained in Google's data centers. The newly granted patent appears to fill in some significant gaps. Imagine that each data center might contain some unique pages and content that's regional in nature, and some content that might be replicated across more than one data center that's global in nature. The global content could potentially take up between 50% and 75% of storage area on each data center. The process behind determining … [Read more...] about How Google Data Centers may be Split between Regional and Global Data
May be taking notice
The Recording Industry Association of America (RIAA) has once again come out swinging at Google, saying the company isn’t doing enough to fight copyright infringement online. But it may be that the RIAA itself is guilty of that charge. In a blog post this week, RIAA Executive VP Brad Buckles shares what the organization calls “clear facts” about Google’s efforts to remove infringing pages from Google’s search results. A week ago, Google announced the addition of Copyright Removal Requests to its Transparency Report, but Buckles says “Google’s data misleads.” In a series of five “facts,” the RIAA lays out what amounts to two primary complaints: Google “places artificial limits on the number of queries that can be made by a copyright owner to identify infringements.” Google “also limits the number of links we can ask them to remove per day.” The RIAA says these limits keep it from finding and … [Read more...] about RIAA Accuses Google Of Not Doing Enough To Fight Piracy, But May Be Guilty Of Not Doing Enough Itself
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The concept of “context auditing” should be part of every search marketer’s process to make websites more search and user friendly. How Poor Labeling Practices Hurt Your Site The biggest issue that bad labeling creates is a poor internal linking structure. For example, if the text of a link in your navigation is not descriptive of the content it’s linking to, users will be confused, and the anchor text will provide no keyword value to the destination page. Another potential issue is low click-through rate. Per SEO best practices, the URL path should match the title tag and site navigation labels. According to usability expert Shari Thurow, most search engine users (around … [Read more...] about Your Labeling May Be Hurting Your SEO and Usability
It’s no surprise to us SEOs that Google has been obscuring referring keywords from webmasters (a.k.a. “not provided”). Indeed, it has been the talk of SEO since before Google’s big switch to secure search, because it changes so much of how we approach keyword research and analysis. One of my favorite tools for uncovering keywords in this brave new world of “not provided” is Searchmetrics, a search analytics platform that won “Best SEO software” in October at the U.S. Search Awards. I recently had the opportunity to interview Searchmetrics’ founder, Marcus Tober, about the implications of “not provided,” potential workarounds and the future of keyword analysis and SEO in general. Tober had a surprisingly user-centered mentality about the “not provided” issue in contrast to most discussion which has usually been all about the marketer’s woes. He encourages marketers not just to seek a direct solution to … [Read more...] about Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise!
Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify. From basic issues to advanced issues to factors that are largely out of your control, following is a list of things to check for when diagnosing major fluctuations in organic traffic or search engine rankings. By examining both internal and external factors, you can start to piece together the puzzle. Basic issues 1. Your pages aren’t indexed Conduct a quick Google search using “site:yourwebsite.com” to make sure your pages are actually indexed. If you’re noticing that critical pages aren’t … [Read more...] about 10 factors that may be impacting your organic traffic