I also recommend that you carefully consider the type of news content you publish. Google doesn’t want to see you republishing syndicated news feeds. They already have that stuff, and you’ll be rejected if your application doesn’t account for that. If your news site publishes both original/heavily edited content as well as syndicated feed content, be sure your Google News Sitemap does not include links to the feed content pages. If you get rejected, you cannot reapply to get into the Google News index for 60 days or so. … [Read more...] about A Primer On How To Get The Most Out Of Sitemaps
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Search Keywords Report The Search Keywords Report allows you to see which keywords from organic search are driving impressions and clicks to your website. This will show you how your site is performing in terms of click-through rates and the average ranking of your site when it’s clicked. By default, only the last 30 days are displayed but you can extend the range using the date selector. … [Read more...] about The Ultimate Guide To Bing Webmaster Tools
When I had the opportunity to talk with one of my IYP contacts at a recent search engine marketing conference, I asked why there was no push to get all of their quality video content out into the organic search space. Her response was that they didn’t yet have enough video inventory. That answer demonstrated a lack of understanding about how video search optimization works. You don’t need thousands—or even hundreds—of videos to build a video SEO program. Even a single video can generate sizable traffic, including targeted customer traffic. The fact that these IYPs have at least dozens, if not hundreds, of videos they are promoting in national press releases but not doing anything organically with, is a huge missed opportunity for the IYPs and their customers. … [Read more...] about Internet Yellow Page Video SEM: Worth The Effort?