Medical city childrens hospital

Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters and so on), medical professionals are the air you breathe and your organization’s lifeblood. Facebook offers a number of options to target healthcare professionals, from RNs to specialized nurses and surgeons, hospital administrators and beyond. In this week’s edition of the Psychographic Targeting Hot House, Lea Scudamore, Production Manager at aimClear, prescribes six targeting tactics to reach these compassionate audiences: from medical professionals on the front lines in the fight against breast cancer to hospital administrators seeking the latest screening equipment within their hospital’s budget. As October is Breast Cancer Awareness Month, … [Read more...] about Medical Professional Targeting Diagnosis: Psychographic Hot House

Today’s Google doodle honors Dr. Susan La Flesch Picotte on what would have been her 152nd birthday. Born on this date on the Omaha reservation in Nebraska in 1865, Picotte was encouraged by her father “to be somebody in the world.” According to Google, she did just that, leaving the reservation to attend the Women’s Medical College of Pennsylvania. From the Google Doodle Blog: She graduated at the top of her class. Despite receiving numerous prestigious job offers, Picotte chose to return to the reservation to provide the medical care that her tribe badly needed – tending to patients across 1,350 square miles on foot and horseback, in wind, snow, and rain. Earning the affectionate moniker “Dr. Sue,” Picotte was not only a physician, but an advocate for public health practices and social reform. “Most notably, in 1913,” writes Google, “She personally raised the funds to build a modern hospital in her hometown.” The … [Read more...] about Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree

Today’s Google doodle honors Dr. Susan La Flesch Picotte on what would have been her 152nd birthday. Born on this date on the Omaha reservation in Nebraska in 1865, Picotte was encouraged by her father “to be somebody in the world.” According to Google, she did just that, leaving the reservation to attend the Women’s Medical College of Pennsylvania. From the Google Doodle Blog: She graduated at the top of her class. Despite receiving numerous prestigious job offers, Picotte chose to return to the reservation to provide the medical care that her tribe badly needed — tending to patients across 1,350 square miles on foot and horseback, in wind, snow, and rain. Earning the affectionate moniker “Dr. Sue,” Picotte was not only a physician but an advocate for public health practices and social reform. “Most notably, in 1913,” writes Google, “She personally raised the funds to build a modern hospital in her hometown.” The … [Read more...] about Susan La Flesche Picotte Google doodle pays homage to first American Indian to earn her medical degree

This gets especially tricky when trying to manage Google Plus pages properly, as there are many guidelines and best practice solutions that one should adhere to when using the Google My Business product. The Basics: Page Types Before doing anything in Google My Business, it’s important to first make sure that we have a foundation of understanding to build upon. There are essentially three types of Google Plus pages. Before delving into each page, it is worth noting that there was once a time in Google’s history when there were business pages that were purely local and had no social aspects to them. These days, however, all pages are “Plus” pages, which makes them all intrinsically socially capable. First, there’s the person page, which represents the person who owns the Google account being used to access Google My Business. A person page is automatically generated when a person tries to access the Google My Business product to start creating pages. A … [Read more...] about How Medical Practices & Practitioners Should Set Up Google My Business

Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, IPTV and directory assistance publishers.” As an editorial aside, it’s too bad we don’t get this sort of data from Google (or Bing) on a regular basis. But we do get reports like this from several other companies, including YP, xAd, JiWire and Verve Wireless, giving us a window into local and mobile search categories and queries, which can largely be extrapolated to the market as a whole. The YP report reveals the top local search categories (across all platforms), as well as the top growth categories (Q1 2012 vs. Q4 2011). Once … [Read more...] about Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category