Part One: The SEOs While at Search Engine Strategies conference in San Jose recently, I attended a surprisingly thought-provoking session, entitled “The SEO Reputation Problem.” The presentations and discussion explored the perceptions people outside “the industry” have about search marketers and SEOs. (For more details, Tamara Weinberg has a fairly complete write up at Search Engine Roundtable.) Now, you might think no one would care about this topic except search marketers and SEOs themselves, but the presentations raised some interesting points — some of which I think are pertinent for small businesses who are considering hiring someone to help with their site optimization. Most of the time these sorts of discussions seem to degenerate into a two-way argument. Sometimes its about black hat versus white hat. Sometimes it's about low-quality providers, or spammy marketers, or scammy “guaranteed rankings” offers. In any case, the participants … [Read more...] about White Hats, Black Hats and Thinking Caps (part one)
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As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google News For iPhone Gets Redesign The Google Mobile Blog announced Google News on the iPhone, Android and other smart phone devices has a new design. The new design looks more like the desktop version of Google News with minor changes to make it fit better on the smart phone screens.The new design has more stories and images, […] Yahoo Brings ‘Real Time’ Updates To News Shortcut Yahoo has enhanced its News shortcut with real-time feeds and updates. The idea is to make the News Shortcut more current and more social with Twitter content in the form of videos, photos and tweets. The new shortcut has a horizontal tabbed interface that offers access to each category of information (see screens below). According […] Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature Sometime later today, a small number of … [Read more...] about The Day In Search, November 19, 2009
Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal fans interested in a dry topic like root canals or debt consolidation? Most likely not. It is far easier to go where the conversation is than it is to create demand from scratch. This is why so many forms of affiliate marketing (reviews, coupons, comparisons, etc.) thrive on arbitraging established brands. If part of your marketing strategy revolves around community, discussion, and citations (links) then it helps to build your business model around where the conversation already is and what is already interested in. Topics like sports and baseball cards are easy to build communities around because there is a constant stream of new stats, lots of media coverage, and some billion-dollar brands people are interested in. The phrase armchair quarterback shows how much people love talking about football. And fantasy sports take it one step … [Read more...] about What Are You TALKING About?
In a series of interviews and articles recently published online, BusinessWeek magazine tries to open up the curtains on Google’s search quality team — the ways team members evaluate Google’s search rankings and their decision-making process when changes are being made. Perhaps the place to start is with BusinessWeek’s interview of Google CEO Eric Schmidt, where one of the main talking points about search quality comes down to one word: data. Schmidt says Google’s biggets strength is having “so much scale in terms of the data we can bring to bear,” but admits that data is a stumbling block where some real-time and social activities are concerned. “If we can’t get the data, it’s very, very difficult for us to rank it. Facebook has chosen to keep much of its data behind a wall, that’s what it has decided to do. We favor openness, because we think that works best for the users. Twitter is a good example of something that … [Read more...] about BusinessWeek Dives Deep Into Google’s Search Quality