Continually freshen web copy. Stale and outdated content can be unattractive for both users and search engines. In fact, search engines “reward” sites for having content that is fresh and frequently updated. When writing new content, have enough body copy on each top level page to support proper keyword phrase density: strive to include the primary keyword phrase approximately 5 times. And don’t forget that including the phrase in your URL and meta data are great ways to strengthen your pages relevancy for search. This task should be tackled at least once a year after you update your keyword list. … [Read more...] about 5 Website Tips To Keep Your Brand Image Fresh
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July 16 is the date that Chick-Fil-A President Dan Cathy told the Baptist Press that the company is “very much supportive of the family — the biblical definition of the family unit.” Those comments created a controversy that spread across both social media and traditional media, with many accusing the company of being anti-gay and anti-gay marriage. As the chart below shows, the controversy has cost Chick-Fil-A its previously positive brand image among fast-food eaters. … [Read more...] about Chick-Fil-As Brand Image Suffers In Wake Of Family Definition Controversy
7. Tech-Adequate Your ambassadors should be updated to the latest trends that people recognize. Today, people are very much inclined to the use of social media. Therefore, your ambassadors should not be only literate in opening your computer but also passionate in using the social media tools in campaigning for your brand. Let them explore and develop ways to promote your brand worldwide by generating high traffic to sites that promotes your product. … [Read more...] about 7 Must Have Characteristics of a Corporate Brand Ambassador
I hope these tips help you create outstanding visual graphics for your brand, boost your social and on-site engagement, and generate more traffic to your website. The focus should be on creating pictures that offer users some information they can use. And that is the most important point here. … [Read more...] about Seven SEO tips for image link building to generate more traffic
• Facebook is losing teenage users. That might be because it’s a boring flood of noise, or it might be that brands and advertisements are too intrusive. Those teenagers probably won’t turn to Google+. In fact,. G+ probably won’t reach much of a teenage audience no matter what they do, but people who are 20-something or older might find something new to like. These innovations aren’t a social media silver bullet for every demographic, but they might help out with a few. … [Read more...] about What Do Google+’s Revved Up Image Features Mean For Marketers?