Meritain health network by aetna

The hypothetical concern raised by this practice is that the carrier using personalized search could potentially monitor behavior and identify insureds who are conducting searches for, say, Leukemia, and potentially discriminate against them if the carrier thinks they’re going to start costing the company more in benefits — along the lines described in the report above. (Note: Aetna has not been accused of any such practice.) … [Read more...] about Health Insurance Carrier Aetna Introduces Personalized Health Search From Healthline

I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He'll also discuss leading Aetna's digital transformation and customer experience pivot. … [Read more...] about Meet Aetna CMO David Edelman at MarTech in Boston

… [Read more...] about Tips for health care marketers in 2017

The goal of any good outreach activity should be to get whatever you are pitching in front of as many eyes as possible, within your target audience. For example, if you are representing a fitness brand and promoting jogging-related content, who would be better to pitch than a health and fitness journalist at a lifestyle publication with an active social media presence and a broad reach? And, how might you find this journalist?  … [Read more...] about How to Leverage Natural Syndication Networks to Earn More Links

“Fake news” definitions can vary widely, from misinformation to conspiracy theories, to hoaxes to blatantly false reports. Google’s take as it pertains to the GDN is different still. Google has no publisher policy against sites running false news stories, as long as they aren’t misrepresenting who they are or the intention of the content — i.e., sites can’t impersonate a news outlet, and news headlines can’t link to diet pill promotions. We’ve written about what exactly the policy covers and doesn’t in our companion piece, “Google isn’t actually tackling ‘fake news’ content on its ad network.” … [Read more...] about Avoiding fake & hyperpartisan news on the Google Display Network