Jill, I have newly entered the field of Internet marketing, and more specifically pay-per-click bid management as a result of my employer turning over a big pay-per-click account to me, and finding I am a natural at it and truly enjoy doing it. I was introduced to your newsletter and find it very informative and helpful; however, I find myself continually frustrated by many of the abbreviated terms used in the articles that I don't understand the meaning of. I try second-guessing, and figure out many of them, but some have me stumped! Right now, I feel like the kid in school, afraid to raise his/her hand and ask a "dumb question"... but perhaps, like that kid, there are others afraid to ask too! I realize to sound knowledgeable you need to use the accepted "jargon"; however, would it be possible to include a list at the bottom of the article of brief explanation and spelled out meaning of all the abbreviations or terms? Example: From most recent newsletter, SEO (Search Engine … [Read more...] about Search Engine Optimization Glossary
Meta tag search engine optimization
So, 2003 is here and another year beckons. It�s that time, when most search engine optimization (SEO) experts look ahead to the coming months and predict what will come of the SEO industry. It�s also the time when we stare at our computers and try to think of clever articles with cryptic titles so that we can once again declare ourselves as "search engine optimization gurus". Well, I must admit to thinking the same thing. While researching the latest trends on SEO and determining the topic of my first article for the year, I came to the following conclusion; The SEO industry is growing at a tremendous rate, with more companies realizing the benefits of this marketing medium. With this rapid growth come new minds, researching how to get better rankings, all looking for the basic information that will get them started down the road of SEO. I therefore decided to break with the trend and go back to basics. While I will still endeavor to write articles that touch on complex … [Read more...] about Getting Back to Search Engine Optimization Basics (again)
You may have asked yourself, "Why do I need to hire a SEO (Search Engine Optimization) company? Can't I do the same thing myself?" Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them. Search Engine Optimization There are many benefits to hiring a professional SEO company. A SEO company knows what search engines are looking for. Each search engine has their own set of rules, algorithms, regulations, etc., that they apply to web sites that become part of their indices or databases. In an attempt to supply users relevant content as they search, there are certain things they look for in web pages. One of the keys of ranking well in any particular search is knowing exactly what they are looking for and making sure your web pages are designed properly. This is called "optimization" and unfortunately the vast majority of web sites on the … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
This is the latest article in the "Back to Basics" series. Previous articles include the importance of search engine marketing (SEM), effective keyword research, title tag formats and Meta tag use. In this topic we take a look at how to submit to the search engines. Do you remember when a website needed to be submitted every day in order to get listed on the search engines? Or the time when we all needed to submit our sites to over 50,000 search engines in order to achieve traffic? Well, actually we never needed to do any of the above, but in a rush to achieve top search engine positioning, many businesses were convinced that submitting often and to thousands of search engines would bring that pot of search engine gold they so desperately wanted. Fast-forward to today and the concepts behind submitting your website have dramatically changed. While many people believed that the submission process played a large part in the search engine ranking achieved, most businesses now realize … [Read more...] about Search Engine Optimization Basics Part 4 – Submissions
Jun 18, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Search engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of their visitors. Google advanced search operators, or Google search modifiers, are the keys to unlocking this search engine’s true powers for a business. Learning the top 10 search operators can revolutionize how you conduct website research. Gain insights into new SEO opportunities, improve your rank on Google search results, and unleash your full potential with the right search operators. Cache Ever wonder what the “cache” option next to your search results in Google means? It’s an advanced search operator that SEO experts can use to discover the most recent cache of the website. Google’s browser cache contains information from the most recent collection the Google search bot took. The cache will look like the … [Read more...] about 10 Google Search Operators Every SEO Should Know