The concept of making money online is something that has been on minds of many people now. When you are thinking about making money online you will have to look forward to grabbing opportunities that can genuinely help you make money. And when it comes to making money online event blogging through the website, you have to keep a lot of things in mind. With the website, you have to keep in mind what type of website you are thinking to work with and also what niche will it be. People generally think that to a huge amount of money you will need to build a large website with everything that they can update with. But this isn’t always true and this can be a downfall if you can’t manage it. What can be your best choice? Well, a Micro Niche blogging of course. As with a Macro website, you can make a huge amount of money with thousands of visitors you will also need to manage the website which can be hard, whereas with a Micro-niche can offer you with an equal result with … [Read more...] about How to Start the Perfect Micro Niche Blogging Website
Micro performance attribution cfa
Increasingly, savvy search marketers believe that the traditional approach of giving conversion credit to the last ad click is a flawed attribution method. Therefore, many of you have investigated or invested in technology that allows you to track beyond the last ad that is clicked so that you can perform attribution over the team of ads that lead to a conversion. With this new tracking in place, you then need to determine the correct attribution models, and it is at this point that if you are like most marketers, you get stuck. Why do we get stuck? We quickly realize that the argument could be made for many different attribution models. For example, consider the following purchase path: a user clicks on an ad for “running shoes,” then clicks on an ad for “Nike Shox,” followed by clicking on an ad for “Nike turbo 7” and makes a purchase. One way to attribute in this scenario would be to give equal credit to all three ads. Another could be to give 20% … [Read more...] about Building An Ad Attribution Model? You Need More Than Simple Math
Search marketers often benefit from the “last ad clicked” model because search is far down the purchase funnel. But limiting your analysis to just that is like operating with blinders on: it doesn’t exactly give you the full picture of what’s happening. Instead, B2B marketers should perform attribution modeling across their marketing channels. Today it is critical to look beyond the last click to find unexplored areas of opportunity. In fact, data from the various touch points in a sales cycle can be a veritable goldmine. Without tracking and analyzing multiple touch points, marketers can’t get a true ROI of their marketing dollars. As a result, they might not be fully optimizing their marketing initiatives. Findings from a recent Forrester/iProspect study demonstrate the importance of attribution modeling by quantifying the symbiotic relationship that exists between display and search. The study shows that 27 percent of internet users initially respond to … [Read more...] about 8 Core Elements For Attribution Modeling Beyond The Last Click
Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing touchpoint experienced by your prospects has on achieving a specific marketing goal – such as conversions, revenue, return on advertising spend (ROAS), etc. But where the attribution process ends for most marketers is with the acquisition of a new customer and looking solely at media metrics – failing to extend the attribution exercise to include the longer term enterprise value or quality of that newly acquired customer. Suppose that after performing attribution, it was revealed that a given search engine actually produced 1,000 conversions at a given ROAS for a specific keyword for the initial transaction that it produced. Meanwhile, another search engine produced just 300 … [Read more...] about Understanding Attribution’s Contribution To Customer Quality
Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark just as you swing your net. This is a reality that won’t be changing anytime soon. As consumers’ digital experiences are increasingly interrupted by pop-up ads, pre-roll videos and banners that obscure their view, ads and unsolicited content seem to generate more irritation than interest. While more are trying to improve marketing and ROI through targeting, that still doesn’t always solve the problem of timing (i.e., serving up the content at the right moment). The ultimate goal is not just to serve up an ad or coupon to the right person, but also to time it to the moment when that information is needed or desired. Google … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.