If it’s true that Microsoft decided the price was too high — after Microsoft itself set Yahoo’s valuation so high — I still think the company might regret that “savings” down the line. I’ve seen various articles discussing Ballmer as a genius who saved his company from overspending. That’s true now, but it’s also hindsight. He certainly didn’t say a reason for pulling out was because the economic downturn few anticipated would make Yahoo cheaper (the downturn also has hurt Microsoft’s own stock, which means the deal’s value would have been less than often quoted these days, since it was for half cash, half Microsoft stock). … [Read more...] about Tough Love For Microsoft Search
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The acquisition will increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new business and revenue opportunities. The combination will extend Skype’s world-class brand and the reach of its networked platform, while enhancing Microsoft’s existing portfolio of real-time communications products and services . . . … [Read more...] about Microsoft Buys Skype For $8.5 Billion, Now What?
Well, we’re extremely focused on doing what we need to do to be successful in that business. And we’ve been laser beam focused on what that is. One is growing our Search share and the other is growing our revenue per search. And we continue to grow our share every quarter. We’re going to continue to focus on that. We’re going to do a lot of things, a lot of the same things that we’re doing to that. Bill talked about some of the product enhancements. I think that’s probably the more important thing we can do to really differentiate the product experience because I think that’s really what drives usage and share in Search. And then of course, on the revenue per search side, the Yahoo! integration is the key component of that, and we’re excited to move forward in that. But really on the share side, I mean, we’ll do interesting marketing things like we have been doing. But I think what I’m really get excited about is product … [Read more...] about Microsoft Q2 Revs Almost $20 Billion, “Bing Division” Still Losing Money Despite Search Revenue Increase
The first screen of the app store includes an editorial selection highlighting what Microsoft considers the most appealing new apps. By scrolling to the right, a user will see personalized app recommendations (again, via Bing), and lists of popular apps, along with new app releases. Users may still access app categories by swiping down from the top of the screen or right-clicking. … [Read more...] about Microsoft Windows 8.1 Preview Includes New Start Button, Enhanced Search, Redesigned App Store & More
The publication has also taken the steps to break into the Reddit community. For example, several years ago Tom Standage, the digital editor for The Economist, wanted Redditors to ask him anything – like the company’s digital approach and if there were any upcoming trends in media that they should know about. Members asked their questions and Tom responded instantly. It was a simple and effective way in welcoming the Reddit community by giving them a behind the scenes look at how The Economist works. … [Read more...] about 10 Examples of Brands Succeeding on Reddit