Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Getting Rid Of “Credits,” Adding Subscription Payments Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook and simplify accepting payments for developers. The company is adding subscriptions to enable developers or publishers to establish recurring revenue steams. Right now there are in-app payments and one-time purchases. This new […] Identifying Talent For The New Performance Marketing Culture On the list of things we discuss in this industry, talent is one of the most persistent. Our expectations for our businesses transcend financial objectives and translate to high and sometimes restless standards for the talent we seek. In today’s performance marketing culture, the ideal talent profile is … [Read more...] about Marketing Day: June 19, 2012
Microsofts surface studio
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed for and work great with content, but few SEO considerations are included in how that content is implemented throughout the website. There are two kinds of duplicate content, onsite and offsite. Onsite duplication is content that is duplicated on two or more pages of your own site. Offsite duplication is when the content of one site is displayed on other websites. Onsite duplication is an issue you have control over while offsite duplication may be beyond your control. Both are problematic. Why is Duplicate Content an Issue? The best way to explain why duplicate content is bad is to first point out why unique content is good. Unique content sets you apart. It makes you different. It helps you stand out. Why? Because that content is unique to you and you alone. When you use the same text to describe your products as the … [Read more...] about The Complete Guide to Mastering Duplicate Content Issues
Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve. Content produced in association with Neustar. Recap: what brands are doing Tech powerhouse Google has brought together content from more than 19 existing blogs under one roof at www.blog.google, and this site is now Google’s corporate blog. It has also rolled out www.environment.google, which hosts information about the company’s environmental and sustainability work, as well as its future goals. Financial services brands have followed suit, with the homepage of UK bank Barclays, for example, now found at www.home.barclays instead of the historically used barclays.com URL. Statistically, more than half of all brand TLDs fall into either financial or technology verticals. Other recognizable brands including Canon have also made the transition. Perhaps seeking to further separate its global and regional brand propositions, Canon has shifted … [Read more...] about Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Americans Watched More Than 10 Billion Video Ads In May [Report] For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google […] Data Show Tablets Gaining Importance As Microsoft Preps Own Tablet Launch — Today Later this afternoon in Los Angeles Microsoft is expected to introduce its own entry into the tablet market, perhaps in conjunction with Barnes & Noble. The event will happen at 3:30 Pacific time. Danny is there (at LA’s Milk Studios) and will be covering it live. (See update below.) The tablet will apparently offer XBox […] Report: … [Read more...] about Marketing Day: June 18, 2012
Later this afternoon in Los Angeles Microsoft is expected to introduce its own entry into the tablet market, perhaps in conjunction with Barnes & Noble. The event will happen at 3:30 Pacific time. Danny is there (at LA’s Milk Studios) and will be covering it live. Check out Danny’s live blog of the event in progress. The tablet will apparently offer XBox live streaming, according to various reports. Xbox is an enormously popular set-top gaming platform and the angle could work to generate attention and interest for the new tablet. There is currently no Microsoft-based tablet in the market that has any share. Microsoft will be playing a major game of catch-up to the iPad and to a lesser degree Android tablets. The following slide is from a presentation released this morning on tablet usage by the Online Publisher’s Association (OPA). According to the OPA survey Barnes & Noble’s Nook has an 8 percent share of the market. However ad network … [Read more...] about Data Show Tablets Gaining Importance