As you know, when GDPR, the European law about data privacy regulations across the web, went live - some sites simply decided to block any European visitor from visiting their web site. This results in some searchers seeing content from these sites but when clicking over to the web site being told by the web site that they cannot view the content because of GDPR.This is simply because Google crawls from the United States and GoogleBot sees the content. If GoogleBot crawled from Europe, GoogleBot would not see the content and Google would not rank it.John Mueller from Google hinted on Twitter that Google is looking for ways to deal with these issues around blocked content over GDPR for search. He said " it's a bad user experience, and it is something we've been looking into to find other solutions for."Here is John's tweet: Here is one of the examples of someone seeing the information in Google and then clicking over to see the page is not there, likely because of GDPR. Here is … [Read more...] about Google May Remove Sites Blocking Users Over GDPR From Search?
Migrants returning home from europe
share tweet share pin it e-mail share A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why Anderson Consulting spent a reported $100 million dollars on its rebranding as Accenture. When it comes to China, you might think, “My brand won’t change just because I’m expanding to a new country!” You couldn’t be more wrong! An awareness of the necessary intercultural adjustments is the key to choosing a name that will help your brand succeed with Chinese consumers. A Western brand by any other name What’s the first thing Chinese consumers think of when they hear the word “America”? It’s a beautiful country – that’s … [Read more...] about Postcards from China: Branding and Creating Chinese Names for International Companies –
According to a recent survey conducted by the e-commerce management platform Narvar, 95 percent of online shoppers polled said they would shop again with a retailer that provided a satisfactory return experience. And 82 percent of the survey participants who had already returned an item to a retailer confirmed they were repeat shoppers of the store. In an attempt to determine how an online retailer's return process impacts purchasing behavior, Narvar surveyed 700 US consumers who had returned at least one online purchase during the past year. "Most shoppers are frequently returning online purchases, while remaining loyal to brands if they have a positive experience," says Narvar CEO, Amit Sharma, in an announcement covering the survey findings, "Retailers who want to remain competitive will find ways to reduce friction in the return process." Forty-nine percent of the online shoppers polled said they check a retailer's return policy before purchasing. When it came to the most … [Read more...] about 95% of online shoppers say a positive return experience drives loyalty [Report]
From the it’s so crazy it just might work department: YouTube launched roughly 100 original content channels a year ago hoping to transform itself from a repository of short-form clips into a bona fide cable TV alternative with all the brand advertising revenue that implies. Today YouTube is announcing an expansion of that effort (60 more channels), for Europe and beyond: From local cuisine, health and wellness and parenting to sports, music, comedy, animation and news, this new lineup of original channels will have something for everyone. They are backed by some of the biggest producers, well-known celebrities and emerging media companies from Europe and the U.S. Google is throwing a lot of programming spaghetti against the refrigerator and hoping that some of it sticks. The person behind the effort is former Netflix executive and YouTube’s Global Head of Content Robert Kyncl. He cites a bunch of “momentum” stats in his blog post announcing the intentional … [Read more...] about YouTube Launches More Original Programming Channels In Europe And Beyond
Enhance your business results with technology-powered marketing. Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to optimise the investment. Keep reading for what to expect at MarTech or check out the complete agenda. Then reserve your spot at low “beta” rates before they expire next week! • Andreas Starke, the chief marketing technologist at SAP, will share his experience in helping to transform SAP’s own marketing department, including the architecture and implementation of a single marketing platform for real-time customer insights. • Thomas Burklé, chief marketing technologist at the Hager Group, will describe the exciting collaborations between marketing and IT at his company to pioneer new “smart home” opportunities — and discuss the … [Read more...] about Final Agenda For MarTech Europe Is Up. Register Now!