From the examples above, it is clear that content marketing is anything but new, as it has been practiced for more than 100 years (video). Though it may seem as if content marketing is an up and coming trend, it is just the opposite. It is a tried and true marketing tactic that has been utilized by brands in varying industries — from automotive to food to engineering — with much success. Though the types of content created by brands today are very different from the type of content brands distributed a hundred years ago, the core concept is the same. … [Read more...] about Is John Deere The Original Content Marketer?
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“When I first talked to this guy,” Miriam says, “I could hardly believe my ears. [He said,] ‘I’m going to have a blog, and a podcast, and YouTube videos and digital downloads and live Skype lessons.'” Those are ambitious plans for any small business owner, but in just a couple months they’ve already worked. Gibson Guitars found John on YouTube and added him as a recommended instructor on their web site. John teaches more than 40 students, including one in Portugal who’s learning via Skype videoconferencing, and has another 10 students on a waiting list. He’s the very definition of a small business online marketing success story. … [Read more...] about A Small Business Marketing Success Story: John Tuggle, Guitar Teacher
I wish Apple would rename the iPad 2 as “iPad” and the new iPad as “iPad Retina,” which would clarify the model line-up and not have the odd situation of the iPad 2 appearing to be newer than the iPad. I’m going to use the iPad Retina name below myself. The pricing for 16GB wifi-only versions: … [Read more...] about The Tablet Pricing Spectrum: Kindle Fire To Nexus 7 To iPad Mini
The video is over; Schiller is back. The basic version is of the Mini will be 16GB and the price will be . . . $329 (as rumored). iPad 2 is $399 and iPad 4 is $499 and up (guess the 3 is totally replaced by the 4). The iPad Mini and the 4th-gen iPad will be available for pre-order on October 26. … [Read more...] about Live Blogging The Apple Mini Launch Event
John’s Background: John is the founder of PPC.org as well as the PPC guru behind Maple North. He graduated from the University of Utah in Economics. He has been in the online marketing industry for the past 10 years consulting companies and growing businesses online. He has been written about on Forbes as being a leading Blogging expert. He has spoken at Blog World, Affiliate summit, SES and several other conferences around the world. We’re excited about his expertise and love of Internet marketing and how much he brings to the SEJ community. … [Read more...] about Please Welcome the New Editor of SEJ, John Rampton