There are only two things needed for subdomain tracking to work: first, the cookieDomain field on your tracker must set to ‘auto’, and second, you must exclude your own root domain in the Admin area (see point B). The reasons are simple: by setting cookieDomain to auto, you’re instructing analytics to drop the cookie on the highest-level domain it can (i.e. the eTLD + 1), rather than the current hostname (for example, on builtvisible.com rather than www.builtvisible.com, blog.builtvisible.com, or help.clients.builtvisible.com). The referral exclusion list simply ensures that users moving between hostnames don’t trigger a new session to begin. … [Read more...] about Do I need to set up cross-domain tracking in Google Analytics?
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Start to write articles for a niche-targeted magazine or newspaper Invite another business owners to the office and record a podcast Conduct an open Q&A session at a luncheon Provide customers with a 2-for-1 offer between yourselves and another company Issue referrals and mention peers in your content copy When you begin to take the mindset away from the brand-to-brand competition and towards the benefit of the customer, your philosophy transitions towards positive action. … [Read more...] about Signs That Your SEO Campaign Is Dying – And How To Resurrect It
At the end of last year, we identified mobile-first indexing as one of the key SEO trends that would continue to grow in 2018 and, just over three months ago, Google announced they’d be moving to mobile-first indexing to help determine rankings. In late April, Google started sending notifications to webmasters indicating their sites had been ‘enabled’ for mobile-first indexing, meaning anyone whose mobile site isn’t already optimised will only fall further behind. In this blog post, we’ll go over the basics of mobile-first indexing, and offer some tips on how to optimise your site so you aren’t negatively affected by this change. … [Read more...] about Is your site optimised for mobile-first indexing?
20. PPC Setup Make sure if you are running any PPC campaigns that it’s set up and ready to go with the site launch. To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually. … [Read more...] about Website Launch Checklist: 25 Things to Test Before Your Site Goes Live