Google+, Google’s oft-debated and much maligned social network, turns a year old today. It’s been a year of hits and misses for Google+, and whether there’s been more of the former or the latter depends on who you ask. Google itself has shown almost no waver in its commitment to propping up Google+, even in the face of numerous reports that the general public doesn’t share the company’s enthusiasm. Let’s look back at Google+’s first year and examine how healthy the service is at one year old. What Should We Call Google+? The debate over Google+ begins with the phrase that I used to describe it in the opening sentence of this article: “social network.” Although the general public has come to understand the concept of an online social network, Google insists on calling Google+ a “social layer” — it’s not just a destination site, it’s something that Google has added as a layer across many of its … [Read more...] about Google+ Turns One: Hits, Misses & Whats Ahead
Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning. In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes. Here are seven key steps to creating a new Google AdWords account: 1. Establish Campaign Structure Within one account, you can have as many as 1,000 campaigns. Decide what your goals are. Think about how you would like to organize your campaigns. Common organizational techniques include: By product or service group By geographic location or region By seasonality Campaign structure is important, because budgets are set at the campaign level. Establish your campaigns based on how you want to allocate and manage your PPC investment. 2. Create Ad Groups Once you have decided upon your campaign structure, you need to develop ad groups … [Read more...] about Tips For Getting A New Google AdWords Account Off On The Right Foot
All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking, and I wanted to see if a survey panel-based approach would yield the same results. What I discovered was only somewhat surprising. My results, placing Google at the top with 80 percent of the market, differed significantly from comScore’s 67 percent; but my findings were in line with most of the Google Analytics accounts I had seen, which show Google generating between 80 percent and 90 percent of all organic visits. Last year, I was at a loss to explain the discrepancy between my survey data and comScore’s data, but I chalked it up to how demographics might be weighted in comScore’s panel. Nonetheless, even if comScore’s methods might be undercounting Google, they should accurately follow directional shifts. In October 2014, comScore reported that Google had 67.3 percent of the market, Bing (called Microsoft Sites) had … [Read more...] about Is Google’s Search Market Share Actually Dropping?
In early August, Google made some major changes to its “Local Pack” search results by opting to show three results instead of seven. Here are some ways to adjust strategy in order to stay on top of local SEO. Google’s decision to show fewer listings seems to be motivated by mobile. “Three-pack” search results make desktop searches mirror those on mobile with more space for map results and reviews, but less contenders for top rankings. However, search results are hyper-localized, meaning that the three-pack changes pretty often. Plus, there’s an opinion that the top 20 sites listed in the map view seems to be unaffected by the upgrade. This leaves some opportunity for businesses that don’t make the top three, though some opposite cases have also been reported. So what should you do if you find yourself slipping out of view in light of the update? Use SEO PowerSuite or other tools to follow this advice from our experts. 1. Don’t Panic If … [Read more...] about Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?