Google+, Google’s oft-debated and much maligned social network, turns a year old today. It’s been a year of hits and misses for Google+, and whether there’s been more of the former or the latter depends on who you ask. Google itself has shown almost no waver in its commitment to propping up Google+, even in the face of numerous reports that the general public doesn’t share the company’s enthusiasm. Let’s look back at Google+’s first year and examine how healthy the service is at one year old. What Should We Call Google+? The debate over Google+ begins with the phrase that I used to describe it in the opening sentence of this article: “social network.” Although the general public has come to understand the concept of an online social network, Google insists on calling Google+ a “social layer” — it’s not just a destination site, it’s something that Google has added as a layer across many of its … [Read more...] about Google+ Turns One: Hits, Misses & Whats Ahead
First, those getting Google Glass within the Explorer group are those who signed up at Google I/O last year. They have been notified one by one, typically in order of their Glass number, to pick up the Glass at one of Google’s offices, typically in Mountain View or New York City. Another group of Explorers are those who were selected through the #ifihadglass contest. That group hasn’t been included in this first round of distribution. Who has picked up Google Glass? Some of the more popular names include Tim O’Reilly and Robert Scoble. But there are dozens of early adopters who have already picked them up that are not internet celebrities like Tim and Robert. How do I know who picked them up? There is a Google+ community for Glass Explorers where people are sharing pictures from when they picked up Glass, how they’ve been using it and what their impressions are of it. For the more animated and detailed feedback on Google Glass, I would see Scoble on Google+, he … [Read more...] about Who To Watch: The Google Glass Edition
share tweet share pin it e-mail share The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. The clear overall winner is content. Domains that offer unique, helpful and current content were typically the biggest winners for 2015. Publishers and news sites are among the biggest winners overall, as their main product is up-to-date, relevant and often holistic evergreeen content. Almost every other winner was a publisher. Who are we talking about? – A quick note on the data we use This analysis is based on the SEO Visibility of each website (Searchmetrics’ flagship KPI for online performance in organic search results). For the analysis we examined the SEO Visibility of … [Read more...] about Google Year in Review: Top US Winners & Losers in 2015 –
share tweet share pin it e-mail share Mirror mirror on the wall, who’s the smartest speaker of them all? Amazon’s Alexa says she likes “all AIs.” Google Assistant can see the good in others, too, noting Alexas’s nice attributes, sexy blue lights and soothing voice. Apple’s Siri wouldn’t be caught dead answering that question. “Let’s talk about you, not me,” she says. In our latest Unwrapping the Secrets of SEO, we used the occasion of the release of Apple’s HomePod smart speaker to examine the increasingly crowded field and what it means for the world of search and content marketing. Unwrapping the Secrets of SEO And in this corner… Some 39 million American, or 16 percent, own at least one smart speaker, according to research from NPR and Edison Research. By the end of 2018, smart speaker penetration in Germany is expected to reach 26%, according to a global survey of … [Read more...] about Hey Google, Siri and Alexa, Who’s the Smartest Speaker in the Land?
share tweet share pin it e-mail share By Marcus Tober As you’ve probably read somewhere recently (or maybe you were impacted by directly), Google released the “Panda Update” – labelled the “Farmer Update” Thursday February 24.here. Google’s Panda Update now hit the UK However, as we quickly realized, the update was only released for Google.com. Thus it has not affected any other countries until yesterday when Google announced that it has rolled out Panda globally to all English-language Google users. Interestingly, Google confirms that for this update it’s also using user data from its “block these pages from your results” function. We’ve performed an analysis with millions of different keywords in the short -and longtail of the impact of this update. We analyzed the top 100 domains with the greatest gains and losses in our Organic Performance Index (OPI) from the previous week. The … [Read more...] about Google’s Panda Update Rolls-out To UK –