While I've always had pretty thick skin, I've also (perhaps amazingly) never really had my professional ethics questioned, either online or off. That made climbing back in the saddle for this project difficult for me. So, I took a few days to chill out and to remind myself that even apart from having fun writing this series and helping Abigail build a site, I really, truly enjoyed making bentos. Once I realized I'd keep making bentos whether I worked on the site or not, it became a little easier to get back in the groove and to rejoin the community. … [Read more...] about Hide and Speak: Recovering from a Social Media Disaster
Mistake at work how to recover
Use natural languageUse natural anchor text, and only when it provides valueFocus on providing the highest quality contentCreate value for humans instead of the search enginesContain NO black hat SEO practices … [Read more...] about How to Recover from Penguin 2.0
If you are selling informational content think about what problem does your piece solve, and for whom. How is it different from other pieces out there?If you are selling data insights or visual content what are the top insights, who’s lives are implicated, and how. How are these insights different from others?9. Failing to Consider Your Outreach Strategy During IdeationMost SEO pros don’t even consider their outreach during ideation when that’s the best time to consider outreach and exclude bad ideas. … [Read more...] about Top 12 Link Building Mistakes In-House SEOs Make & How to Avoid Them
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?
In the Netherlands, Microsoft has a big presence because of our properties like MSN, Outlook, and Skype - last summer comScore put us at #2 of the Top 20 Online Properties in the Netherlands. I don't have country specific numbers for NL. We're excited because of what Windows 10 brings to the table. It feel like lots of opportunity around the corner. In the Europe we're reaching 122 million unique searchers and 1.9 billion monthly searches which is nearly 4% of all the queries in Europe [Source: comScore, September 2014]. And looking at mobile, across the Yahoo Bing Network, mobile searches, as a percentage of overall queries, have more than doubled year on year with mobile clicks in Europe up 124% over the course of 2014. … [Read more...] about Exclusive Insight From 6 Speakers