Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Amazon Raising Minimum Bids On 60 Product Ads Categories Amazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013. The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances, going up $0.10. Amazon will automatically raise affected category bids that are below […] Foursquare Introduces In-Venue “Check-in” Ads On CPA Basis According to an article in AdAge, Foursquare is now rolling out check-in ads on a cost-per-action basis. I was unable to find my own example on Foursquare, though I thought this program was already live. Captain Morgan is apparently an early adopter of the program. The idea is simple: people go into a bar and […] Google Analytics Updates … [Read more...] about Marketing Day: July 16, 2013
Mixed reality vs augmented reality
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Lawsuit Accuses Google, YouTube Of Stealing Sharing Idea In Google+ Hangouts Be In, a company that created the video sharing service CamUp, is accusing Google of stealing trade secrets and violating its copyrights when it added a “Watch with Friends” video sharing feature to Google+. CamUp is a New York-based online service/community that allows users to share multimedia content via connected webcams. GigaOm has posted a […] Euro 2012 Sets New Twitter Sports Activity Record Another major international soccer (football) tournament … another Twitter record for tweet activity. Sunday’s Euro 2012 championship match — a 4-0 Spain victory over Italy — set a new record with 15,358 tweets per second (TPS). Twitter says activity hit that level when Spain scored its fourth goal. Overall, the … [Read more...] about Marketing Day: July 2, 2012
The iPhone was introduced on June 29, 2007 and that was effectively the beginning of the mobile internet era. With the iPhone also came the acceleration of mobile search for Google, the default engine for the iconic Apple device. This year mobile became a cornerstone of Google’s strategy with a string of announcements, product tweaks and the $750 million AdMob acquisition announcement (now under FTC scrutiny). The aborted $500+ million Yelp acquisition was also partly about mobile as well. The big mobile story of 2009, however, is the rise of smartphone adoption and in particular the iPhone 3GS, which became the top-selling handset in the US this year. However Android also came into its own in 2009, with a massive ad campaign from Verizon on behalf of the Motorola Droid that boosted public awareness of the operating system, as well as the arrival of a dozen (or more) devices in 26 countries from more than 30 carriers. The Android year ended with a frenzy of speculation over the … [Read more...] about Year In Review: Search Goes Mobile
Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As Google Employee No. 20, Mayer played an influential role in Google search and launched 100 well-known features and products during her tenure, ranging from image, book and product search to toolbar, iGoogle, Google News and even Gmail. But Mayer’s most recent work involved heading up local, maps and location services for Google. Mayer was behind some of the major local search stories we’ve been talking about recently, like Google’s acquisition of Zagat, the launch of Google+ Local, and the ongoing evolution of (and new competition to) Google Maps. The fact is, Mayer lives and breathes local, knows the increasing importance of local search, and is an expert in creating innovative user experiences in the space. If she makes local a priority at Yahoo – which still commands one of the largest audiences on the … [Read more...] about Will The New Yahoo CEO Focus On Local Businesses?
Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing a try to see how effective it could be for you. Area #2: Social commerce: growing … [Read more...] about Play like every day is a holiday