Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search results. Now it is putting web performance – i.e. how fast your site loads on a mobile device – in the spotlight with its new business-focused mobile web testing tool, which is based on a revamped PageSpeed Insights tool. Is this a sign that performance/page speed – like mobile-friendliness – will become a more significant factor in mobile search rankings? Perhaps. Probably. But that shouldn’t be your sole motivation for testing and fixing. Your site should be fast and lean on a mobile device because that means a better usability and user experience (UX). Testing your webpages with … [Read more...] about Why and how to comprehensively test the mobile usability of your site
Mobile audience data
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers are now investing up to half of their digital advertising revenues – according to the latest stats – in mobile ads. They want/need to know that their money is invested wisely and that the ads they are paying for are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers need to be able to trust that the various parties that create, manage and deliver etc. their ads have put all measures in place to ensure their ad campaigns deliver maximum return on investment ROI. That is entirely reasonable. Richard Foan, Chairman, JICWEBS (the UK-based Joint Industry Committee for Web Standards) tells ClickZ: “The level of concern among advertisers about click fraud – that includes mobile … [Read more...] about Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphones, marketing needs to be adjusted to build trust between a brand and a consumer – and neuroscience can be helpful in this journey. Maximise long term memory encoding on mobile #IntegratedLive pic.twitter.com/yRZjIQwIYr — Neuro-Insight (@neuro_insight) November 16, 2016 Five ways to activate brains in a … [Read more...] about How neuroscience can help increase engagement with mobile users
With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch's inaugural mobile reader survey has been compiled and is now open for voting! Designed to reward technology vendors and agencies at the cutting edge of delivering mobile solutions, services, content and technology, the power is now in you, our reader's hands to select the winners! You may only vote for one company in each category. You may not be an active employee of the company that you are voting for. If you do work for one of the companies, you are encouraged to promote the survey to your clients and network, but you may not vote for your own company. You are eligible to vote in any of the categories which do not feature your company. We will be collecting basic information to be able to authenticate your entry against these rules. Please ensure that you use your business email address. Voting will close on January 20th, 2017 and a Shortlist of the winners will be announced during the … [Read more...] about Mobile Reader Survey: Voting Now Open!
If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, converting to mobile shoppers with the same success as PC shoppers. As Andy Favell writes in ClickZ Intelligence’s new report, ‘The DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design’: “It is fair to conclude that conversions would be higher if the m-commerce experience on the web was better designed with smartphone users in mind. M-commerce sites that crack this will sell more.” One of the most consistent mistakes made with mobile site design is a failure to take into account the differing circumstances, needs and intentions of smartphone users; in other … [Read more...] about Why mobile commerce sites should be designed for context