By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry. But the news isn’t exactly new. In fact, the TCPA guidelines were amended by the FCC in early 2012; but, they just went into effect on October 16, 2013. So why should we be concerned? While the guidelines encompass telephone solicitations as well as messaging, this article will focus on the impact of these changes to mobile marketers in particular. We will cover: The changes to the existing TCPA guidelines How these changes are affecting us How these changes are affecting our customers What Changes Were Made To The TCPA Guidelines? The TCPA was updated to include text messaging under the umbrella of “automated calls” covered by the Act. Per the Act, we are now required to obtain, and maintain record of, prior written express consent from … [Read more...] about New TCPA Guidelines: What Do They Mean For Mobile Marketing?
Mobile imaging associates
UK based SEO firm BrightLocal reported the results of two online surveys about local consumer behavior and local SEO. The surveys were conducted in Q1 2011. There were more than 600 SEO survey respondents and 1,250 US consumer survey respondents respectively. The findings are not a surprise. Google dominates as a traffic source to local business websites, though in this survey not as much as some other surveys. Mobile was not a part of the results reported. Here’s how the SEO respondents ranked the top sources of traffic to their clients’ sites: That ranking is further unpacked in the chart below, showing that Google Places and Google.com drive a combined 58 percent of visits to local websites. Yahoo, Bing, Facebook were are minor players in local traffic referrals. The degree to which these SEOs said Facebook was a kind of non-entity in local traffic referrals might also be considered a surprise. Perhaps the single “surprise” of the consumer findings is the … [Read more...] about 60% Of Consumers More Likely To Consider Or Contact Businesses With Images In Local Search Results
Images have become ever more important in online presence and marketing. It seems rare that an article, email, ad or social media post isn’t led by a hero image or graphic. There’s no question that images boost visibility, engagement and click-through rates. A study on Google+ concluded that posts with images were shared three times more than those without images. Likewise, Socialbakers reported that of the top 10 percent most engaging Facebook posts (likes, shares, comments), 93 percent of them were photos. And a study by BrightLocal found that 60 percent of consumers agreed that local results with images grab their attention and influence decision-making. The opposite is also true: A lack of images hurts. Indeed, Expedia has used the threat of pulling images to gain leverage in business deals with hotel chains. It’s a practice called “dimming” that reduces a property’s visibility and marketability in hotel listings served to users of the online … [Read more...] about 8 tips to make sure your Google profile images boost your local search results
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… [This post originally appeared on our sister site ClickZ.com, but we thought it was so useful we wanted to share it here as well] Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter. An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social media) or, at worst, damaging to the brand’s reputation. Research by inMobi (via eMarketer), July 2016, highlighted in this column on mobile ad fraud reveals that 26% of advertisers state that concerns over brand safety is preventing the take up of programmatic purchasing (buying ads on the fly via an ad … [Read more...] about Why brands should care about brand safety in mobile advertising
T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, we’ve rounded up the best blog post images and meme hijacks made about Enhanced Campaigns since Google announced their arrival in February. In no order of greatness, here are your Top 10: How to explain the origins of enhanced campaigns? Search Mojo brought forth the Ancient Aliens guy to give an answer, which was: Aliens, of course. Grumpy Cat made an appearance in a post from Crescent Interactive about the pros and cons of enhanced campaigns. Grumpy Cat appeared unimpressed, but author Jill Dupre did have some positive things to say about Enhanced Campaigns features. Amplify Interactive captured the early reactions of many to the concept of mobile bid modifiers in a post featuring a “wide-eyed” teen at a concert. The “One Does Not Simply” meme from Lord of the Rings popped up on the Lunametrics blog in a post that acknowledged the challenges of … [Read more...] about 10 Best Images That Told Us How You Really Feel