Gary Illyes may have been misunderstood or may have misspoke at the Brighton SEO conference a few weeks ago when people said he said that when the mobile first index rolls out, Google will index the AMP URL when there is no mobile version of the site but there is an AMP and desktop version. Of course, we all know the chances of there being AMP and no mobile URL is rare but in that case, Google will not index the AMP version, they will index the mobile version.John Mueller confirmed this in a hangout yesterday at the 32:31 mark saying that Google will index the desktop version if the AMP version is not set as your mobile version using the rel alternate set up for mobile. So if you have desktop, AMP and no mobile - Google by default will index your desktop version of your site.Google said this before about a year ago but there was some confusion around this the other week out of that conference.Here is the video embed at the start time of when John said this:Question: You said … [Read more...] about Google: Got AMP & Desktop But No Mobile Page? Google Will Index The Desktop Page.
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Kashin / Shutterstock.com We all know the Google mobile first index is coming soon, probably in the next few months or so. To prepare, it seems like Google is encouraging webmasters to go responsive with their web sites. Google has just published a how-to on moving your m-dot site to responsive. The techniques are pretty basic but it is an excellent reminder that while Google supports many mobile implementations, they do recommend responsive. In fact, Google has recommended that if you are switching to responsive, do it before the mobile first rollout. Here are the steps Google wrote to move from m-dot to responsive: Get your responsive site ready Configure 301 redirects on the old mobile URLs to point to the responsive versions (the new pages). These redirects need to be done on a per-URL basis, individually from each mobile URLs to the responsive URLs. Remove any mobile-URL specific configuration your site might have, such as conditional redirects or a vary HTTP header. As a … [Read more...] about Leading up to the mobile-first index, Google has some advice
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index. Bing Ads piloting in-market & custom audience targetingJun 14, 2017 by Ginny Marvin Bing Ads is actively working on building out its audience targeting capabilities. How Pinterest has developed computer-vision technology to power visual search for users and brandsJun 14, 2017 by Tim Peterson Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. 2017 growth hacks: Optimizing organic market shareJun 14, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Why … [Read more...] about SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we're still no closer to a definitive date on when the change will take place. But some strange behaviour in mobile search results, combined with turbulent search 'weather' over the past few days, indicates that we could be approaching a launch. What happened? The first sign that something a little strange was happening came on Monday 6th February, when Glynn Davies, Head of Search Strategy at Pi Datametrics, noticed separate mobile sites dropping out of mobile search on Google, to be replaced with their desktop versions. Noticing separate mobile sites dropping out of Google Mobile in favour of desktop versions across several major sites… #seo #mobile pic.twitter.com/LYoEVNUgOn - Glynn Davies … [Read more...] about What’s been going on with Google’s mobile indexing?
The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages too, but letting the desktop page rankings carry the day. In theory, as long as you have strong rankings for your desktop pages on mobile phones, then your mobile pages should soon be benefiting from those rankings, as long as page-to-page mobile redirects are in place. But that begs the question – what about feature phones? When you live in a tech-savvy community like most of us do, it is sometimes hard to remember that not everyone has smartphones. In fact, some studies in the US still showed that in June 2011, more than 50% of subscribers had yet to upgrade from a feature phone to a smartphone (See the colorful graph below.) Conventional wisdom and studies published by other groups all indicate that feature phone users are much less interested in mobile search than smartphone users are. Though it may be irrelevant for many mobile marketers, WAP still has … [Read more...] about Smartphone Vs. Mobile-Only Google Indexing