As alarming as it might seem, this situation isn't without precedent on Google. Google confirmed back in 2015 that it uses the desktop version of a site for ranking on mobile, while still comparing the two to check for any major discrepancies (such as users creating a spammy desktop website purely for the purposes of ranking high). … [Read more...] about What’s been going on with Google’s mobile indexing?
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Larissa Douglass is a contributing writer at Searchmetrics. She loves to discover the latest internet innovations and deliver her analysis on how to stay a step ahead of them - here, on her own blog and other Foreign Policy blogs. After years of study and work in the UK and Europe, she analyzes technology in terms of global impact and worldwide opportunities.Larissa Douglass. … [Read more...] about Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish –
The new KPIs and possibilities at a glance: Desktop vs Mobile Visibility – comparison of visibility on the same database Difference been Desktop and Mobile Visibility (circular graphic with percentage overlap of the respective Visibility) Trend desktop/trend mobile – to previous week Mobile SEO Visibility (SEO research) Mobile Paid Visibility (SEO research) Mojo with the ranks for SEO, paid, social and links Toplist domains (top 10/ top 100) comparison of SEO visibility desktop vs mobile 1. Recognize problem: same database for desktop and mobile This ‘Desktop vs Mobile’ KPI offers the simplest way to create comparability between Desktop and Mobile Visibility performance. In order to ensure this comparability, we work with identical CTR calculation and search volume on the basis of desktop values. … [Read more...] about NEW: Mobile SEO Visibility
John Mueller of Google responded to that theory on Twitter calling that a "bad strategy." He said you are going to sit around while your competitors make their sites better, intentionally making sure your site doesn't get any better? That doesn't sound like a good idea. … [Read more...] about Google: Keeping Your Mobile Site Not Mobile-Friendly Is A Bad Strategy