If the video shown during the press conference is any indication, T-Mobile’s “G1 with Google” should give the iPhone a run for its money. Much was made during the press conference of the “totally open” platform (vs. Apple), though Apple wasn’t mentioned by any of the presenters. Here’s the press release. Although the features will be scrutinized and written about at length, one interesting item from the promotional video during the press conference appears to be a deeper integration of search into the mobile internet. It appears one can search from any page without launching a search app. There’s also a dedicated search button on the physical keyboard. During the Q&A session after the formal announcement many details came out: –Pricing: $179 (vs. the iPhone’s $199)–Commercial launch date: October 22, 2008–Data plans: $35 unlimited mobile web and messaging; $25 for unlimited data with some text … [Read more...] about First Android Phone: “T-Mobile G1 With Google”
Mobile internet speed test
A couple weeks back, Google annouced new standards for mobile website design. Among the practices identified on their help pages, responsive design has been singled out as the best option from a search perspective. Let’s look at how responsive design works, and how we can build sites to achieve maximum SEO performance on both the desktop and mobile environments. A Quick Recap Of Responsive Design If you’re new to the mobile space, you’ll find that there are three approached to mobile site design: 1) build a brand-new mobile site, 2) use your existing desktop website (which smartphone users can read using pinch+zoom), or 3) build a new website that looks good on both desktop and mobile screens. Responsive design is a way of accomplishing the third option. Webpages can be equipped with style sheets that look one way on the big screen, and can reshape themselves to fit the small screen. The most sophisticated designs can adjust a lot of properties on the page, including … [Read more...] about Tune-Up Responsive Design Websites to Improve Mobile SEO
No business can underestimate the importance of having their website content being displayed correctly and quickly on the mobile devices. But, with variants like the internet speed and different screen sizes, reaching out on the mobile web is a challenging task. Google has always focused on the user, and the user experience has always been the most important ranking factor. The user experience always starts with the page load time . In some countries where the internet speed is not an issue, the page load time totally depends on the technicalities of the page design and development. Every time a web page takes too long to load, the site owner loses a reader/buyer—and also the opportunity to earn revenue through advertising or subscriptions. Some time back, Google had introduced ‘mobile-friendly’ labels in mobile search results. This label was added to sites which ensured a good mobile experience by being responsive. This label has recently been removed because Google … [Read more...] about The Difference Between AMP and Mobile-Friendly Pages
Mobile internet has made people’s lives easier, enabling them to access information and complete their tasks on the go. As of 2015, 52.7% of the world’s mobile phone users accessed the internet through their mobile phones. Statista predicts that the figure will grow to 61.2% by 2018. These are significant numbers and, as a marketer, you need to adapt to these changing trends in mobile user behavior. This means that you will need to alter your website and marketing strategy to accommodate the mobile internet user. Now the question arises on how you should do this. For starters, your brand should be discoverable to these users and your website should provide them with what they need. This is where SEO comes in. Effective mobile SEO tactics are crucial when you want to get ahead of your competitors and want to improve your site ranking on search engines. However, mobile SEO comes with its own set of challenges and even the most seasoned marketers can get it wrong. The good … [Read more...] about Biggest Mobile SEO Challenges and How to Overcome Them
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages. In the months since the announcement, we’ve seen a lot more information released about what AMP will consist of, its key features and how it will alter the experience of the mobile web. So what is the significance of … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?