By Sean SEO in 2018 is another year where big changes are happening, as Google aims to roll out numerous updates that would aim to improve the user experience, especially for mobile websites. When it comes to the mobile experience, this has been seen by Google as the future platform in which search would thrive more. This shift into a mobile-first approach is highly evident, as Google has rolled out updates like Google Speed to optimize mobile rankings, the increased focus on voice search and video content, and the integration of AMP in multiple websites. With these set of changes, it is best to ensure that your website is highly optimized for Mobile SEO. With these changes in mind, here is our mobile optimization checklist that would create a mobile-friendly website. Integrate AMP One of the first major steps that you must take in order to create a mobile-friendly website is to integrate AMP. The Accelerated Mobile Pages project has been launched by Google a few years ago and is … [Read more...] about The SEO Hacker Mobile Optimization Checklist
Mobile internet speed test
Like any other large-scale change to Google’s search infrastructure, Google’s decision to adopt mobile-first indexing has prompted a mixture of confusion, intrigue, and excitement. This post will explain what mobile-first indexing is -- e.g., it is not two indexes running in parallel, it is a single index of desktop and mobile pages -- and how it affects you. It will also look at what steps you can take to improve the experience for mobile visitors to your website and help you make important marketing and financial decisions on the relative importance of mobile and desktop traffic. Before we do any of that though, let’s look at some hard data. It can be difficult in a world of proclamations about “the death of desktop” to gauge whether mobile traffic is important to your business and how important it is relative to desktop traffic. Some of the Facts About Mobile Traffic A search on Google for “desktop is … [Read more...] about The Mobile-First World: Is It Time to Batten Down the Hatches?
We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy to account for the increasing divergence between desktop and mobile. Majority mobile: 57% of web traffic is now mobile & tablet devices In one of the key findings of the research, BrightEdge reports that 57% of web traffic now originates from mobile and tablet devices – meaning that close to 6 out of every 10 … [Read more...] about Why SEOs can’t afford to wait around for a mobile-first index
Android Police reports Google is testing a new lightweight version of their search app in Indonesia and maybe India, to see how they can speed up their search services in locations where internet speeds are on the slower side. The interface provides many of the same features as the main search app but somewhat dumbed down, probably for speed purposes. You can access features like search, news, images, top sites, weather, nearby, translate and switch to offline mode, personalize it and give Google feedback — whereas the main search app puts all of this directly in the main screen and loads it all for you right away. “Just like the regular Google Search app, Search Lite can perform voice and text searches, but the search bar is more easily accessible on the bottom of the display and shows suggested keyword additions just on top of it when you perform a search,” Android Police said. Here are some screen shots of the interface from Android Police: Android Police also … [Read more...] about Google is testing a new lightweight search app for slow internet networks
Even incredibly patient people can’t stand waiting in lines – whether that’s at the bank, airport, or pizzeria. We either get bored or angry that it’s taking longer than expected. In fact, businesses learn all about this in Queuing Theory – which uses data to determine if a business should hire more employees or add an additional elevator shaft. This theory has more recently been used in analyzing web servers. Why? Because waiting for a website to load is no different from waiting in line for a delicious slice of pizza. We want that pizza now. And if it takes too long to get that slice, we’ll walk out the door and find somewhere else to eat. The same is true when surfing online. If a site takes too long to load, we’re outta there. But, how important is site speed in 2014? Google Has The Need For Speed For starters, Google thinks site speed is important. Some would even go as far to say that Google has a bit of an obsession with how quickly a … [Read more...] about How Important is Site Speed in 2014?
If the video shown during the press conference is any indication, T-Mobile’s “G1 with Google” should give the iPhone a run for its money. Much was made during the press conference of the “totally open” platform (vs. Apple), though Apple wasn’t mentioned by any of the presenters. Here’s the press release. Although the features will be scrutinized and written about at length, one interesting item from the promotional video during the press conference appears to be a deeper integration of search into the mobile internet. It appears one can search from any page without launching a search app. There’s also a dedicated search button on the physical keyboard. During the Q&A session after the formal announcement many details came out: –Pricing: $179 (vs. the iPhone’s $199)–Commercial launch date: October 22, 2008–Data plans: $35 unlimited mobile web and messaging; $25 for unlimited data with some text … [Read more...] about First Android Phone: “T-Mobile G1 With Google”
A couple weeks back, Google annouced new standards for mobile website design. Among the practices identified on their help pages, responsive design has been singled out as the best option from a search perspective. Let’s look at how responsive design works, and how we can build sites to achieve maximum SEO performance on both the desktop and mobile environments. A Quick Recap Of Responsive Design If you’re new to the mobile space, you’ll find that there are three approached to mobile site design: 1) build a brand-new mobile site, 2) use your existing desktop website (which smartphone users can read using pinch+zoom), or 3) build a new website that looks good on both desktop and mobile screens. Responsive design is a way of accomplishing the third option. Webpages can be equipped with style sheets that look one way on the big screen, and can reshape themselves to fit the small screen. The most sophisticated designs can adjust a lot of properties on the page, including … [Read more...] about Tune-Up Responsive Design Websites to Improve Mobile SEO
No business can underestimate the importance of having their website content being displayed correctly and quickly on the mobile devices. But, with variants like the internet speed and different screen sizes, reaching out on the mobile web is a challenging task. Google has always focused on the user, and the user experience has always been the most important ranking factor. The user experience always starts with the page load time . In some countries where the internet speed is not an issue, the page load time totally depends on the technicalities of the page design and development. Every time a web page takes too long to load, the site owner loses a reader/buyer—and also the opportunity to earn revenue through advertising or subscriptions. Some time back, Google had introduced ‘mobile-friendly’ labels in mobile search results. This label was added to sites which ensured a good mobile experience by being responsive. This label has recently been removed because Google … [Read more...] about The Difference Between AMP and Mobile-Friendly Pages
Mobile internet has made people’s lives easier, enabling them to access information and complete their tasks on the go. As of 2015, 52.7% of the world’s mobile phone users accessed the internet through their mobile phones. Statista predicts that the figure will grow to 61.2% by 2018. These are significant numbers and, as a marketer, you need to adapt to these changing trends in mobile user behavior. This means that you will need to alter your website and marketing strategy to accommodate the mobile internet user. Now the question arises on how you should do this. For starters, your brand should be discoverable to these users and your website should provide them with what they need. This is where SEO comes in. Effective mobile SEO tactics are crucial when you want to get ahead of your competitors and want to improve your site ranking on search engines. However, mobile SEO comes with its own set of challenges and even the most seasoned marketers can get it wrong. The good … [Read more...] about Biggest Mobile SEO Challenges and How to Overcome Them
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages. In the months since the announcement, we’ve seen a lot more information released about what AMP will consist of, its key features and how it will alter the experience of the mobile web. So what is the significance of … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?