We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. ut first, a quick alert: the discounted beta rate for tickets expires on April 1. (No, we’re not fooling.) So, if you want to guarantee a spot at a great price, I encourage you to register before that deadline. Here’s what an All Access Pass will give you over a whirlwind 48 hours… On the evening of May 9, we’ll kick off with a celebration of the winners of The Stackies & Hackies Awards. Unlike typical industry “awards,” which often are … [Read more...] about Master modern marketing technology leadership over 2 intense days
Mobile look who got busted
Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the busiest season of all. In fact, it’s a good idea to start the holiday preparation now, as the most important items take the most time to get ready. Here are some of the best ways to prep your e-commerce store. Promotions No holiday rush is complete without door busting sales. But there are a couple key components I always consider when deciding which promotions to run and when. What Are My Competitors Doing? For the most part, retail sales are a zero-sum game. Sure, we can convince customers to squeeze a little more from their wallets from time to time, but the big money comes from simply being better at selling your products than your competitor. It goes without saying, you need to be aware of your competitors’ offers this time of year. Can My Supply Keep Up With Demand? Late in the season, when we near the last possible order … [Read more...] about E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these). The URL Shortener Mega Chart NOTE (March 2011): I’m hoping to update this article in the near future. Much of the basics are still valid. But you should also see Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter, which is sort of an interim update. To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also view it in full-screen here. Each column represents a feature. Want to know more about that feature and why it is important? Each is explained below the chart. … [Read more...] about Which Shortening Service Should You Use?
Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so I’m not going to argue it here again. While I don’t agree at all that mobile SEO itself is a myth, there are many myths around mobile SEO that practitioners need to be aware of. Here are a few of the most prevalent… According to the first result in Google for the query [mobile seo best practices], “the best way to build your mobile web site for SEO is by using the dotMobi domain”. One of the reasons dotMobi gives for this is the following: “Building a dotMobi site means that your URL will automatically feature on the ‘zone files’ that we maintain for ICANN (the meta-Internet registry organization), and which are regularly … [Read more...] about Seven Mobile SEO Myths Exposed
I love using short, one-line zinger phrases to communicate key points about any given topic, and SEO is no exception. I have accumulated tons of these and decided to compile them into a single post! To supplement my list, I posted on Google+ to crowdsource more of them; for each of those provided to me, I’ve given credit to the author. Each of these is meant to address common myths and misconceptions about SEO (and digital marketing) or to simply help you focus more clearly on one aspect of it. The reason I find these valuable is that they can help people better understand a key point. In this attention-challenged world, a single catchphrase can create unique understanding and value when it is properly integrated into your day-to-day behavior. I won’t promise that these cover all aspects of SEO, but many are covered — and I invite you all to add your own one-liners in the comments! These tips focus on global perspective when thinking about SEO and its place in your … [Read more...] about 99 Zingers – Tips That Will Challenge Your Digital Marketing Beliefs