Conclusion: From data comparison to deep analysis The new ‘Desktop vs Mobile’ KPI can been seen as the starting point for recognizing how big the overlap between my Desktop and my Mobile Visibility is. Furthermore, the trend shows at a glance how my performance has recently developed. Due to the fact that this KPI is part of the research area, all users of the Suite benefit from this update, which spans not only the SEO but also the PPC area. … [Read more...] about NEW: Mobile SEO Visibility
The “Year Of Mobile” For many years now — seven, according to Michael Martin of Covario — marketers have been saying that it is the year of mobile. In fact, 40% of search is now conducted on a mobile device. Gary Illyes from Google expanded on this by stating that 77% of mobile users research products and services on their mobile phones. … [Read more...] about Making Mobile SEO Perform For You – Design, Approach & Speed
Size? If so, then phones, PDAs and small game systems are in — but are tablets over a certain size out? Connection? If so, then any devices that have less than a WiFi connection (EDGE, 3G, 4G, LTE, etc.) are considered mobile — but when they use WiFi, are they not mobile? Wireless Capability? If so, then a device is “mobile” as long as the device is not plugged in to a wall for Internet or power — but what if it is being used exclusively in the home or in the office? … [Read more...] about In-House Mobile SEO — Why Is It So Difficult?
In 2013, you can expect to hear more concrete examples about how some of the techniques that we talk about here have worked for real businesses like yours. Keep in mind that some of them may be anonymous, as I’m sometimes limited in terms of what data I can provide. … [Read more...] about My 3 Mobile SEO Resolutions For 2013
The key to Mobile SEO is to make sure, along with adjusting the design and content to focus on each device type’s search behavior and intent, that it is further amplified in your Title Tag and Meta Description (as well triggering the proper DocType) under that one URL, using dynamic serving* rather than just a responsive design approach. … [Read more...] about Responsive Design Alone Is Not Mobile SEO