In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales worldwide. That last fact in particular shows the unlocked potential of the mobile web. The mobile web is on fire, and a mobile content strategy is a must for 2014. Evan Britton, CEO of FamousBirthdays.com, kicked off the IEEE International Symposium on Multimedia conference with a very engaging keynote entitled “Succeeding with content in a mobile world.” Britton has grown FamousBirthdays.com to 3 million unique visitors monthly, and smartphone traffic — which currently accounts for 40% of the site’s overall traffic — has grown 400% year over year. The site profiles famous people, and part of their content strategy is that they do so in an informative and … [Read more...] about Succeeding With Content In A Mobile World
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphones, marketing needs to be adjusted to build trust between a brand and a consumer – and neuroscience can be helpful in this journey. Maximise long term memory encoding on mobile #IntegratedLive pic.twitter.com/yRZjIQwIYr — Neuro-Insight (@neuro_insight) November 16, 2016 Five ways to activate brains in a … [Read more...] about How neuroscience can help increase engagement with mobile users
Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new, global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented countries: US, UK, France, Germany, Spain and Japan. The data reflect that mobile search usage has nearly 100 percent penetration among smartphone owners, most of whom search at least once a week. Though it’s not made clear in the data released I assume this is browser-based search and does not include search via mobile apps. Google’s browser-based mobile-search share is 97 percent globally, according to StatCounter. Mobile app usage is also prevalent according to the survey results. Japanese users have the most apps installed (42), while US smartphone owners have an average of 26 apps on their handsets. However in terms of regular usage, … [Read more...] about 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012
By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to feature my Green Bay Packers, but that’s another story.) This was Mobile Super Bowl I: a record TV audience. Half with a smartphone. All watching brands spend $116,000 per second to reach them. During the game, mobile consumers stepped up, delivering record mobile search, social, and video activity. Yet most advertisers looked unprepared, seemingly without a mobile game plan. Many enabled Shazam users to tag commercials, but only a few ads targeted or even recognized mobile consumers. Every advertiser had the same prime-time opportunities to connect with mobile consumers. Brands that did won big, during and after the game. Here are seven most missed out on: Converting Viewers Into ‘Doers’ Mobile users are action-oriented. Altimeter reported after the game that 32% of Super Bowl ads lacked a URL, and … [Read more...] about 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’
AllThingsD is one of several sources reporting that the EVP of Connected Life at Yahoo, Marco Boerries, will be leaving the company ahead of the anticipated management reorganization. AllThingsD’s Kara Swisher speculates that this may result in a “cut back” in mobile efforts at Yahoo: It’s unclear what the impact of Boerries’ departure on Yahoo’s Connected Life unit will be. But it seems more likely than not that Bartz will cut back, given it is a harder to monetize now and also because Yahoo does not have its own device, as both Apple (AAPL) and Google (GOOG) do, which might help it create a more virtuous ecosystem. This is very casual speculation and hopefully — for Yahoo — it’s wrong. Yahoo has very correctly seen the mobile space as strategic and made a massive global business development effort with carriers and device makers to embed Yahoo services and search on millions of handsets. Accordingly the firm has previously said … [Read more...] about Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?