Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index. Bing Ads piloting in-market & custom audience targetingJun 14, 2017 by Ginny Marvin Bing Ads is actively working on building out its audience targeting capabilities. How Pinterest has developed computer-vision technology to power visual search for users and brandsJun 14, 2017 by Tim Peterson Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. 2017 growth hacks: Optimizing organic market shareJun 14, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Why … [Read more...] about SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we're still no closer to a definitive date on when the change will take place. But some strange behaviour in mobile search results, combined with turbulent search 'weather' over the past few days, indicates that we could be approaching a launch. What happened? The first sign that something a little strange was happening came on Monday 6th February, when Glynn Davies, Head of Search Strategy at Pi Datametrics, noticed separate mobile sites dropping out of mobile search on Google, to be replaced with their desktop versions. Noticing separate mobile sites dropping out of Google Mobile in favour of desktop versions across several major sites… #seo #mobile pic.twitter.com/LYoEVNUgOn - Glynn Davies … [Read more...] about What’s been going on with Google’s mobile indexing?
On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website. Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire. Google has given website owners forewarning about an impending change and the day the change will occur. As site owner’s head back to their site dashboards, here is what they should know about the importance of this announcement. What Website Owners Should Expect There are more than 1.5 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smartphone. If these numbers have not already encouraged you to take … [Read more...] about Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly
The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point. The fact now is that businesses will need to adjust to this new algorithm. Even if the majority of your users are not searching for your company or industry on mobile devices, you will now need to take mobile search into account for best practice SEO. Below covers the news from Google and then breaks-down exactly what you need to do to have your business be prepared. Mobile-first indexing: how it works Google announced that to date, its search engine has prioritized analysis of desktop version of a webpage’s content rather than mobile version in ranking on Google results pages—even though the majority of “Google Searchers” are using mobile devices. As you … [Read more...] about Google’s mobile-first index: how to prepare your business
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Editor’s Note: Want to hear more from Anne in person? She’s a featured speaker at our SEJ Summit Santa Monica event, happening April 13th: Here’s the agenda and how to register. In today’s episode, Anne Ahola Ward of CircleClick joins SEJ Executive Editor Kelsey Jones, to talk about the best practices in mobile SEO and how to get ahead with App Store Optimization (ASO). They also talked about Anne’s new book on SEO for developers. Here are a few transcribed excerpts from the discussion—make sure to listen to the podcast to hear everything: Anne on Her Upcoming Book The book started out last year as SEO for developers. It’s a practical handbook for businesses. I think that SEO has so many technical components but there’s also creative components, so this is going to be more reflective of me and I … [Read more...] about #MarketingNerds: Mobile SEO Best Practices