Related reading … [Read more...] about What’s been going on with Google’s mobile indexing?
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Google’s open source project AMP, plus AMP stories, including PWAs. Google Chrome and the Polymer project , with implications for Chrome, You Tube, YouTube Gaming and Google Earth. Gmail, as shown in this video on what’s next for AMP. Google Web Designer and AMPHTML. Google AdWords and AMP ads, where the introduction of AMP into ad creation will benefit from the company’s earlier crackdown on ads in Chrome. Google Analytics where it overlaps with AdWords and AMP. Google Analytics attribution is key to cross-device functionality, and it is now tracking cross-device traffic, integrated into e-commerce. Google Shopping and e-commerce With AMP, Google is making a bid to dominate the format of, and SERPs in, as seen in its continued influence on the market with Google Shopping dominance in Europe. Google Image Search for mobile. YouTube videos in mobile search results. Blogger and WordPress, the latter of which … [Read more...] about Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish –
The new KPIs and possibilities at a glance: Desktop vs Mobile Visibility – comparison of visibility on the same database Difference been Desktop and Mobile Visibility (circular graphic with percentage overlap of the respective Visibility) Trend desktop/trend mobile – to previous week Mobile SEO Visibility (SEO research) Mobile Paid Visibility (SEO research) Mojo with the ranks for SEO, paid, social and links Toplist domains (top 10/ top 100) comparison of SEO visibility desktop vs mobile 1. Recognize problem: same database for desktop and mobile This ‘Desktop vs Mobile’ KPI offers the simplest way to create comparability between Desktop and Mobile Visibility performance. In order to ensure this comparability, we work with identical CTR calculation and search volume on the basis of desktop values. … [Read more...] about NEW: Mobile SEO Visibility
I spotted a conversation on Twitter around how some webmasters and SEOs are so afraid of losing their rankings when being switched over to mobile-first indexing that they are intentionally making sure their web sites are not fully mobile-friendly. Their logic is, if they are not ready for mobile-first indexing, Google won't switch them to that process, and their rankings should not change. … [Read more...] about Google: Keeping Your Mobile Site Not Mobile-Friendly Is A Bad Strategy