Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we're still no closer to a definitive date on when the change will take place. But some strange behaviour in mobile search results, combined with turbulent search 'weather' over the past few days, indicates that we could be approaching a launch. What happened? The first sign that something a little strange was happening came on Monday 6th February, when Glynn Davies, Head of Search Strategy at Pi Datametrics, noticed separate mobile sites dropping out of mobile search on Google, to be replaced with their desktop versions. Noticing separate mobile sites dropping out of Google Mobile in favour of desktop versions across several major sites… #seo #mobile pic.twitter.com/LYoEVNUgOn - Glynn Davies … [Read more...] about What’s been going on with Google’s mobile indexing?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index. Bing Ads piloting in-market & custom audience targetingJun 14, 2017 by Ginny Marvin Bing Ads is actively working on building out its audience targeting capabilities. How Pinterest has developed computer-vision technology to power visual search for users and brandsJun 14, 2017 by Tim Peterson Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. 2017 growth hacks: Optimizing organic market shareJun 14, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Why … [Read more...] about SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
share tweet share pin it e-mail share Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. The search engine giant on March 26 officially confirmed it will show a preference for returning mobile-optimized pages in search results over results marketers configure for desktop computers. In a special installment of Unwrapping the Secrets of SEO, we’ll tell you what you need to do now to wield power in this new era of search. Unwrapping the Secrets of SEO Don’t Kick the Can Down the Road If your industry niche is desktop-dominated, you may feel tempted to ignore Google’s move to mobile-first. That would be unwise. In a previous post, we walked through how to prepare for mobile-first . Today, we’d say the old status quo is gone. The rollout isn’t happening all at once, but you won’t know when it happens to you until it does. Google will … [Read more...] about Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish –
share tweet share pin it e-mail share How my website performs in mobile searches on smartphones is increasingly different to my desktop performance. Particularly now that Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile Update will have a much stronger impact then any Panda update! As a marketer, I now have to know how big this difference will be on my domain and where there is specific room for optimization. Because if the traffic from mobile devices continues to rise, and the wheat separates from the chaff, then I have only a few possibilities to find out the following points: What is the status of my mobile performance? What do I ideally have to do to improve it? What does my competition look like? It is therefore even more important to have a basis of comparison in which the … [Read more...] about NEW: Mobile SEO Visibility
I spotted a conversation on Twitter around how some webmasters and SEOs are so afraid of losing their rankings when being switched over to mobile-first indexing that they are intentionally making sure their web sites are not fully mobile-friendly. Their logic is, if they are not ready for mobile-first indexing, Google won't switch them to that process, and their rankings should not change.John Mueller of Google responded to that theory on Twitter calling that a "bad strategy." He said you are going to sit around while your competitors make their sites better, intentionally making sure your site doesn't get any better? That doesn't sound like a good idea.Here are those tweets:Purposely keeping a bad mobile site sounds like a bad strategy to me. When others are making their sites better, not making changes doesn't keep your site competitive.— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 18, 2018 It is sometimes funny to see how some people think about Google … [Read more...] about Google: Keeping Your Mobile Site Not Mobile-Friendly Is A Bad Strategy