If you’re an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I’ll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled you a computer nerd—today they know better. You are not a nerd. You are a geek—a search geek, in fact. Your mornings are spent staring intently at a curious mix of screens, surrounded by fresh coffee, stale coffee, and a few books with odd titles. On some tabs—you know they’re tabbed because you use Firefox—are myriad websites sharing the very latest news on the world of search engines. Everything from what people thinks makes them tick, to who bought whom last night while you slept for 3 hours… shame on you. Tab over a bit and you’ll start to see the vast array of online tools available to you, a career … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Mom disagrees with sons college choice
An Interview with Jill Whalen Prior to working on the web, what did you do for a living? Before I had my first child, I was a department coordinator at Prime Computer. Mostly I did Word Processing and that sort of thing. I stopped working outside the home in 1987, right before my oldest daughter, Corie, was born. From 1987 to about 1994, I was your basic mom-at-home, which is what I always wanted to be when I "grew up!" When did you first begin working out of your home and what did you do? During some of the years when I was *just* a mom-at-home, I babysat a few neighborhood kids during the day in order to make a few extra bucks. So that would be my first experience with working at home. I also tried selling Discovery Toys for a few months, but that really wasn't for me as I'm not a very good salesperson. Getting the toys for my kids was fun, but I never made any money at it. I have to say that I never really set out to make any real money at home. My husband and I waited to have … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert
Google’s toolbar offers predictive queries for searchers in a dropdown, as users enter the words of a search. If you type something into that search box, you may notice the word “suggestions” next to those suggested results. The toolbar also provides prior search queries through a browser history, with the word “history” next to them. It wouldn’t be too far of a stretch for the toolbar to start offering spelling suggestions and query refinements, either (I’ve noticed spelling suggestions, but no label that they were spelling corrections). In Interview with Jakob Nielsen on the future of the SERP (and other stuff), Dr. Nielsen claims that search results haven’t changed all that much since 2003. I disagree. The inclusion of a wide variety of information from different databases into search result sets seems to say different. These include amongst their number such things as news, images, videos, definitions, Q&A results, products, … [Read more...] about Disagreeing with Dr. Nielsen: Google’s Dynamic Search Box
According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do anything device” of choice for mothers in the U.S. With the number of mothers using smartphones rising from 34% to 46% in the last year alone, it’s clear that this device is becoming ubiquitous among the demographic that has taken the household reins when it comes to purchasing decisions. In fact, women in the U.S. account for 85% of all purchasing decisions, including everything from cars to health care coverage. There were two things in particular that stood out in the research: The fact that “more than 7 out of 10 mothers who owned a smartphone, tablet and PC said they would keep their smartphones and scrap the rest” if they could only keep one device. How smart phones are increasingly used in the overall purchase process (see graphic from eMarketer below). While mobile commerce (or mCommerce, as many are calling it) … [Read more...] about Moms & Their Smartphones: Is mCommerce Becoming A Reality?
Advertisers using Twitter’s Promoted Tweets product have new keyword options to target their tweets in Twitter’s search results, along with a new tool to import keywords from other online ad platforms. The company is launching three keyword matching options, along with the ability to use negative keywords, too. Search marketers will be familiar with the keyword matching options: exact match phrase match keyword match Using negative keywords acts similarly to other platforms; advertisers can indicate keywords that they don’t want their ads appearing next to in Twitter search results. Twitter also says it’s going to start automatically matching Promoted Tweets to trending topics. Here’s the example scenario from Twitter’s blog post: For example, if a celebrity’s pregnancy news starts trending, and you’re a retailer of baby clothing, your Promoted Tweet may be entered into the auction for that trending search. That seems like something … [Read more...] about Twitter Expands Keyword Targeting Choices For Promoted Tweets