I recently accepted a new job. Still in-house, but with a big name company. Months ago when I was considering the opportunity, I asked someone I trusted, and who I knew had experience, if he thought the position was good and worth pursuing. His only warning came that the company, being large, sometimes took longer to get things done than smaller companies. This advice floated back through my addled brain last week when I was stressing about the length of time it was taking to get an offer letter. His advice allowed me to see things from another, more experienced, angle, which was just what I needed at the time. … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Mom disagrees with sons college choice
SEOs that based their efforts on trying to trick the search engines, they've had to make major changes or … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert
The toolbar also provides prior search queries through a browser history, with the word “history” next to them. It wouldn’t be too far of a stretch for the toolbar to start offering spelling suggestions and query refinements, either (I’ve noticed spelling suggestions, but no label that they were spelling corrections). … [Read more...] about Disagreeing with Dr. Nielsen: Google’s Dynamic Search Box
The mobile purchases ranged from a bridesmaids dress (Etsy) to kids’ clothes to airline and movie tickets. Many of the moms cited regular purchases from Amazon and eBay, and a few others mentioned ordering cabs and town cars (Uber) from their phones. A few of the other moms said that while they didn’t necessarily purchase goods from their phones, they did text/e-mail coupons to themselves or used their phones to do research. … [Read more...] about Moms & Their Smartphones: Is mCommerce Becoming A Reality?
That seems like something advertisers will have to watch carefully. I don’t think that a baby clothing retailer will necessarily see much ROI from having a promoted tweet showing up when a Kardashian gets pregnant; does anyone really think, Kim Kardashian is pregnant. I better go buy my child some new baby clothes. Twitter says this matching option will be turned on by default in new campaigns. … [Read more...] about Twitter Expands Keyword Targeting Choices For Promoted Tweets