My post said that it matters much more what prompts us to pass along information than it does what channels we choose to use. Passing on information is as old as time. We gossiped long before Al Gore invented the Internet (there..take that rumor and spread it!). Twitter and Facebook and all the social networking in the world can’t rewire our human psyches. There are rules these new channels have to live by. The better they understand those rules, the better everyone will be. Drop your Coding for Geeks handbook for a second and look at how humans interact with each other. After the post, I got an email from someone who consults on social networks who said that he can’t believe the number of people who preach the social networking gospel but have never heard of Mark Granovetter (who I referenced in my post). Hint to the clueless. If you’re going to create a social network, people are a pretty essential ingredient. It would be worth your while to spend a little bit of … [Read more...] about Cool (or Cuil) Still Has To Play By The Rules
Money market account rules
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: October 15, 2012
Google Adwords offers an array of useful extensions which, when paired with the strategies above, will improve your B2C lead generation results. The best advice we can give you when it comes to these extensions is simple – use them. Use all the extensions that make sense to your business model and lead generation strategies. (Obviously, if you don’t have a physical location and don’t want leads dropping into your office to say hello, then don’t use the Location extension). … [Read more...] about Optimize B2C Lead Generation Paid Search Accounts
The first thing that grabs you is the benefit: Boost your business. We all want that, right? Next, 50% off. Great stuff. Short and simple CTA with ‘Shop now’ and then the warning, ominously against a red background at the top, tells me to click-through now or lose out. … [Read more...] about Are You On the Money?
Make it Easy for People to Convert Whatever you ask people to do – donate, volunteer, vote for something, etc. – it has to be easy to do. On the internet, easy translates into the least amount of clicks possible. Try to keep it at a maximum of three clicks. If there are any form fields to fill in, keep them limited. The more clicks there are, the longer the sales funnel becomes. … [Read more...] about A Social Media Marketing Guide for Non-Profits