Some people have extra senses that you may not be aware of, and you should, because they are also visiting your web site. Do you know someone who is sensitive enough to identify electrical shifts in someone’s body? There are people who can “taste” colors (a phenomenon known as synthesesia) and those who hear sounds the majority of us don’t catch. When you stop to consider how unique we are and what our uniqueness brings to the table with designing and marketing web sites, is it any wonder we sometimes feel helpless when we see a drop in conversions? … [Read more...] about How Does Your Web Site Make Visitors Feel?
Monitor web sites
What that paper, and other papers from Microsoft don’t explore in much depth is how different blocks of links might be related to each other. They don’t try to explore in any depth how links on a site might be related to one another, and how the pages of a site might be organized based upon links between the pages of a site. Looking at link blocks on a site, classifying them, and organizing them may yield some useful benefits. … [Read more...] about How a Search Engine Might Analyze the Linking Structure of a Web Site
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Google Now Counts Site Speed As A Ranking Factor
The Screaming Frog spider mentioned earlier can be run on both the old site and the new. An Excel spreadsheet is a great way to document this effort. Column A has the old URL, and you place the new URL in Column B. Each row represents a redirect from old to new. On launch day, it’s time to execute. … [Read more...] about Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
5. Huffington Post The Huffington Post realized that viewers read its articles on a variety of devices and have adapted to fit the needs of all visitors. Its mobile site is no exception. It’s quick and responds instantly, which is a huge advantage considering all of the articles the site hosts. The titles, as well as the articles, are easy to read with a simple and clean layout with an appropriate sized font. … [Read more...] about The Top 10 Responsive Design Sites For Mobile