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Speakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various aspects of international search from geo-targeting issues to targeting and handling different languages. Maile Ohye of Google spent over an hour speaking to delegates and answering detailed questions covering many of the issues international marketers face. She covered the geo-targeting challenges faced by organisations and discussed how the still relatively new Hreflang tag, as well as Webmaster Tools, can be used to help Google make the right decisions on location. Maile Ohye of Google spent over an hour speaking to delegates and answering detailed questions covering many of the issues international marketers face. She covered the geo-targeting challenges faced by organisations and discussed how the still relatively new Hreflang tag as well as Webmaster Tools, can be used to help Google make the right decisions on location. Beginning by … [Read more...] about Latest Tips From Google & Others At The International Search Summit @ SMX

It’s not even April 1st in Mountain View, but the April Fools Day comedy game is already over and I’m declaring Google the winner. Hiring autocompleters? YouTube 1911? Gmail Motion? Chromercise? Ding, ding, ding and ding. Game over. If you’re planning any big pranks tomorrow, skip it. Below, what’s out there now — and a running update of what else gets discovered as April Fools Day pranks related to search. Google Hiring Autocompleters If you search with Google Instant turned on, you’ll see a new link at the bottom of the search suggestions. Google is hiring Autocompleters. That link leads to a job description with this video introducing “Michael Taylor,” who started out as a spellchecker who typed the “Did you mean?” suggestions and then got a promotion to Autocompleter. Gmail Motion Even better is the video for Gmail Motion, a link that shows up on the Gmail login page. Chromercise Then there’s the Richard … [Read more...] about Google Has Already Won April Fools Day 2011

Two things from the weekend suggest Google may be getting more serious about the social networking threat posed by Facebook. TechCrunch had news that Google is going to open up its social data information, while Google Operating System spotted a post that Google may have plans for a new social networking system based out of Google Earth. More about both, how I see it as Google taking what limited data is has as a pressure play on Facebook and some related developments, below. Google To “Out Open” Facebook On November 5 from TechCrunch covers information apparently leaked from a mini-summit Google is said to have held last week to deal with the "Facebook issue." Says TechCrunch: The short version: Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google … [Read more...] about Google To Pressure Facebook To “Free” Social Data & Planning Google Earth World?