Snickers has dropped its first Super Bowl 50 spot, releasing its “Happy Birthday” teaser ad on YouTube this morning with the note, “The Blonde Bombshell salutes Super Bowl 50.” Filmed in black and white, the spot is a play on Marilyn Monroe’s famous rendition of the “Happy Birthday” song for President John F. Kennedy during his 45th birthday celebration at Madison Square Garden. Taking the stage in a long evening gown, heels and a fur, the singer sounds a lot more like Harvey Fierstein than Marilyn Monroe. “Since we’re kicking-off the ’50’ celebration of one of the world’s most iconic events it seemed only fitting to cast Marilyn Monroe,” says Snickers director Allison Miazga-Bedrick in a release announcing the teaser ad, “This is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday.” According to the announcement, the new Snickers commercial is the latest … [Read more...] about Snickers “Happy Birthday” Super Bowl Teaser Ad Reimagines Marilyn Monroe’s Iconic Performance
Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. Welcome back to Ask an SEO! We’re back to rapid fire questions this week, so let’s see how many I can fit into 2000 words or so… We are a company in a highly niche industry with highly niche products. Keywords searched however would be hard to put into one single product page. I fear the “keyword stuffing” practice. As an example: we have a product that has multiple keywords to describe that specific product. Example: Main product with alternate keyword 1, alternate keyword 2, alternate keyword 3. Is it a best practice to create a unique landing page for each keyword, where the content for each page is primarily the same with the difference being the URL, the Page Title, Page Description and H1/H2 tags, and alt descriptions of images, all containing the alternate keyword? – Jason D., Mandeville, Louisiana While it used to be commonplace to … [Read more...] about #AskanSEO: Rapid Fire on PageRank and More
Customers are calling businesses in greater numbers than ever before thanks to digital marketing channels – especially mobile search. Call intelligence company Invoca recently completed an analysis of 58 million calls across 40 industries and has released several useful insights for marketers in their 2016 Call Intelligence Index. Here are just five interesting stats and insights from the report. 1. Digital Channels Drive 92% of Calls To Businesses An amazing 92 percent of calls are a result of marketing efforts on digital channels. That’s an increase from 84 percent a year ago. Invoca noted that digital marketing isn’t replacing calls that would have been made to these businesses anyway – it’s actually generating new calls that may have never otherwise happened. The consumer journey isn’t a straight path. Most people don’t even see a difference between online vs. offline. Consumers will interact with your business across channels, devices, and … [Read more...] about Mobile Search Is The Top Source Of Calls To Businesses
Don’t you just love those map graphics that show what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months: Top Trending Searches: Methodology To determine the top trending searches, I used Google Trends data from the last 12 months (February 2014 to February 2015). In Google Trends, you can drill down to the state level and see both overall trends as well as rising trends (indicating a recent spike in search volume). For this graphic, I used the rising trends data. I also threw out the most common rising search terms that were common across all 50 states in the past 12 months. These included: ebola robin williams world cup iphone 6 iggy azalea fb google drive amazon prime ariana grande For each state, I looked for the first unique trending search (a trending query that wasn’t part of a nationwide trend). … [Read more...] about Search Trends in All 50 States
In 2015, people’s search interests on Google were far-reaching, spreading from sports stars like Lamar Odom and Ronda Rousey to this year’s blockbuster film, “Jurassic Park,” and last year’s Oscar winner, “American Sniper.” Many searchers wanted to know how to use the new Snapchat update, while others were asking Google, “What is Charlie Charlie?” Google released more than 40 categories for its year-end lists, ranging from the top trending searches to the top trending people, “How-to” searches and travel questions. “We define the trending queries as the searches that had the highest spike in traffic over a sustained period in 2015 as compared to 2014,” says a Google spokesperson. Google says tracking trends for the year, versus its top searches, is a better way to determine the topics and people that grew in popularity compared to last year. For Google’s top trending searches of the year, Lamar Odom, … [Read more...] about Lamar Odom, Blockbuster Films & What Is Charlie Charlie?