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After his recent visit to India on January 26, 2015, President Obama made history by becoming the first sitting United States President to visit the world’s second most populous country twice. So, what did President Barack Obama and Prime Minister Naredra Modi discuss during this recent visit? One of the main conversations between the two global leaders was economics. For many U.S. businesses, India is an extremely promising market. Take Dominos, for example. India has become the second largest market for the pizza maker, with 818 stores. By 2020, there could be over 2,000 Dominos located in India. Besides Dominos, companies like Boeing and Allstate are planning to invest in the country. And, major brands from the States aren’t the only ones benefiting from the Indian market. Entrepreneurs and startups are also faring well. Douglas Leone of Silicon Valley’s Sequoia Capital told the Economic Times of India in October that, “We could not be more thrilled. We … [Read more...] about SEOlympics: Top Marketing Blogs of India

Every time you write a new post, you share it on the social web, right? Well, how’s that working for you? It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly. Today, I want to share with you the strategies I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge. Why is this important? There are 3 main reasons. You need to stand out: Facebook users share 2,460,000 pieces of content per minute. Don’t get lost in the sea of posts. People like people who are similar to them: Getting shared on social media exposes your content to your perfect audience – friends of your current audience. Shares may directly and indirectly benefit SEO: This is only going to increase in the future. Want your Twitter feed to look … [Read more...] about Get More Social Shares Without Annoying Readers

No, these aren’t “myths” disguised as “common mistakes.” I’ve already beaten the SEO myths theme to death with my previous three articles. What follows are innocent mistakes that many SEOs make. Some of these things catch even the best of us… 1. Google AdWords Keyword Tool Set To Broad Match The Google AdWords Keyword Tool defaults to “Broad match” mode, which yields useless data from an SEO perspective — useless in that the numbers are hugely inflated to include countless phrases incorporating the search term specified. For example, the Keyword Tool reports 30.4 million queries for “shoes”, but that includes multi-word phrases such as “dress shoes,” “leather shoes,” “high heeled shoes,” and even “horse shoes,” “snow shoes,” and “brake shoes.” In Exact mode, the search query volume for “shoes” drops to 368,000. The difference … [Read more...] about 25 Super Common SEO Mistakes

When the Yahoo-Newspaper consortium was announced in early 2007 both Yahoo and the newspaper industry were stronger and in better shape than they are today. (That’s certainly true for newspapers.) Since that time Yahoo has suffered through the MicroHoo episode, gone through a couple reorgs, laid off a meaningful chunk of its workforce and gained a new CEO. The newspapers, for their part are mired in a well-publicized crisis, with ad revenues falling precipitously and major publishers making dramatic newsroom cuts, some declaring bankruptcy and even shutting down publications entirely. Now comes a bit of good news for both Yahoo and its newspaper partners; the consortium deal appears to be going well according to an update in the NY Times on Sunday. It’s being managed by Lem Lloyd and Hilary Schneider, both at Yahoo and both former Knight Ridder executives. Lloyd manages the initiative directly while Schneider has a larger role at Yahoo (as you know) and reports directly to … [Read more...] about Yahoo-Newspaper Consortium Producing Some Mutual Gains

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in the US. She had just finished one of her regular check-ins with Facebook, during which she was told that any video ads bought through Facebook would now be automatically opted in to run across Audience Network, Facebook’s ad network of third-party sites and apps. Taylor’s message to her team was clear: Opt out now. “Our hesitation to use Audience Network really comes from a place of complete lack of transparency,” Taylor said in an interview. GroupM advises its clients and the agencies within its network against buying ads on Facebook’s Audience Network because Facebook does not tell advertisers where exactly those ads appear. When GroupM is paying for its clients’ ads to run somewhere, it expects to know exactly where they ran. And when those ads are running across an ad network, it expects to receive … [Read more...] about Facebook starts opening its black box to keep advertisers from avoiding Audience Network