According to the SBA and the census bureau, around 600,000 businesses open and about 550,000 close each year in the United States alone. This leaves us with a surplus of only 50k, or 12%. It seems that many entrepreneurs weren’t ready to succeed when they first started out. If you are thinking about diving into full-time entrepreneurship, here are a few aspects to consider for a successful start. 1. You Know How to Get Clients The most important aspect to consider when starting a business is sales. While many small businesses start out based on referrals, the leap from doing something on the side to doing it full-time usually happens when it is clear how the business can acquire clients. When I was speaking at Pubcon in Las Vegas last October, several people had questions regarding opening their own businesses during the Pubcon Lab sessions. Some of them were hoping to just open up and let people know they exist with flyer campaigns for the surrounding zip codes. While this is … [Read more...] about 7 Signs You Are Ready to Be a Full-time Entrepreneur
Monthly debt payments
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
When Google Wallet launched last month I wrote that it was important but mostly symbolic because of its limited availability. Wallet is only available on the Nexus S (from Sprint) and relies on the availability of NFC-enabled credit card terminals. The NFC technology on which Google Wallet is based requires a physical chip in the phone, effectively requiring that people buy new handsets before it can be used. While NFC technology can also be embedded in a sticker affixed to the outside of an existing phone, Google Wallet’s full functionality (e.g., simultaneous payment and coupon redemption) wouldn’t be available to “sticker-users.” Google said it’s studying the approach and is currently undecided about whether to distribute these stickers. We’ll find out tomorrow whether the new iPhone has NFC support. If it does that might quickly expand the reach of Google Wallet — if the company develops an iPhone app. Regardless, future Android devices … [Read more...] about Google Wallet Surprisingly Easy To Use
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy” In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly identical aliens, inflamed by mutual hatred, beam down to their decimated planet to continue their fight, seemingly for eternity. That might also be a way to describe the Apple-Android global litigation: it goes on and on, seemingly forever. A frustrated […] Foursquare Checks In Additional Funding, Promises Continued Innovation Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that Foursquare has secured $41 million so the company can continue to innovate in the local/social/mobile space. According to Crowley, the funding … [Read more...] about Marketing Day: April 11, 2013