Most competitive house races 2018

As my friends know, in January, I became an in-house SEO. Now that I have a few weeks under my belt, I thought I’d discuss some of the differences between agency SEO and in-house SEO, the type of traits it takes to succeed in-house, and some of the traps you can land in. Agency vs. In-house Let’s start with some of the differences between agency SEO and in-house SEO. In-house Has No Hamster Wheel In an agency, it’s inevitable. While waiting for clients to implement your recommendations, you hit roadblocks and dead ends. Except, you have a minimum number of billable hours and a table declaring how many recommendations you must produce. You cannot start a new project without a client meeting. The next meeting is scheduled in two weeks, when you must present your recommendations from today. Frustrated, you look for any suggestion you can give, whether it will actually help or not. As an in-house SEO, I can investigate and negotiate roadblocks or I can find something … [Read more...] about Survival Tips For Becoming An In-House SEO

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on in order to stay ahead of the curve. Voice search and digital assistants  Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language … [Read more...] about Seven SEO trends to watch in 2018

At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid search efforts in order to monitor, adjust and improve the relative performance of your own campaigns. Key metrics to compare include spend per period, share of voice/impressions, ad coverage (the frequency with which your ad appears when a keyword is searched), and average ad position. And it can get as granular as examining your ads’ visibility by keyword and as broad as monitoring share of traffic by business unit and overall category or industry. Competitive benchmarking puts your efforts in perspective and enables you to understand how you’re doing compared to specific competitors as well as the rest of the industry. In fact, benchmarking is the starting point in developing a smart paid search strategy, providing insight into you what you need to do to achieve your goals and steering you away from costly tangents. Lastly, it enables you to … [Read more...] about Why Competitive Benchmarking is Integral to Paid Search Success

We’ve seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was a lack of a well-structured marketing plan before they started the journey and as well as of competitive intelligence data. In today’s article, we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use. An idea is basically as good as you can market it, and to market it effectively, you need to have an up to par research. Let’s talk about the free tools from Google made available for you, tools that cost nothing and can offer you enough information to gain a sense of the market you’re about to jump into, besides a handful of actions and strategies you could perform to skyrocket your business. A true jam – packed with value! Arsenal of Tools Google AdWords Keyword Planner Google Trends Google Ad Preview … [Read more...] about Copy: How to Do a Competitive Marketing Analysis Using 6 Free Google Tools

We’ve seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was a lack of a well-structured marketing plan before they started the journey and as well as of competitive intelligence data. In today’s article, we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use. Let’s talk about the free tools from Google made available for you, tools that cost nothing and can offer you enough information to gain a sense of the market you’re about to jump into, besides a handful of actions and strategies you could perform to skyrocket your business. A true jam – packed with value! Arsenal of Tools Google AdWords Keyword Planner Google Trends Google Ad Preview and Diagnosis tool Google My Business Google + Google Analytics Your Market’s Behavior … [Read more...] about How to Do a Competitive Marketing Analysis Using 6 Free Google Tools