Personally, I’ve had clients review findings and send additional data that highlights movement that was hard to uncover. For example, when a site sees seasonal traffic dips or surges and the percentage drop is harder to uncover. I actually just performed a search history analysis where that happened. The business owner remembered when he first saw a drop in growth based on the previous year. It ends up there was an unconfirmed update during that time, and the site’s growth began to decline. … [Read more...] about The Power & Importance Of A Search History Analysis For SEO Recovery
Most important things to know about history
Number of Referring Domains There’s a lot of information gathered from the referring domains pointing to a website. Google may raise red flags if it notices a very large number of links coming from a very small number of referring domains, as it could be considered a link network. Even though a website has a large number of links, should they be from low authority website, Google may start to question the way in which they were gathered. Remember that shady link building strategies are punished by search engines nowadays. … [Read more...] about 6 Important Site Metrics You Need to know
You can see why that can create some confusion: it’s very hard to determine if a keyword with a QS of 6 is worth optimizing or if it might improve on its own given a bit more time. In our research at Optmyzr we concluded that after approximately 100 impressions, an ad with a QS of 6 was probably really a QS 6 keyword and not merely waiting for more data. … [Read more...] about Quality Score Update: What You Need to Know
You can probably already guess my answer to this question, but I want to also explain the significance of the question. Conflicting evidence is normal for almost any discipline, even in far more structured scientific experiments. It’s neither abnormal nor particularly disruptive. But in the SEO world, with so many ambiguities and so few clear details about how Google’s search algorithms work, we have to go with what we know. And because things in SEO change so fast, we have to go with what we know today. … [Read more...] about How Important Is Click-Through Rate In An SEO Campaign?
In the old world, Google used to crawl Twitter in order to pull out relevant tweets for search results. That didn’t work very well — try to crawl a velocity of 8,766 tweets per second, and you’ll find out why. If Google did try to crawl Twitter at the appropriate rate, Twitter might very well crumple up in a heap of server meltdown. … [Read more...] about Everything You Need To Know About The Google-Twitter Partnership