If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages Map out pages on a site to place keywords in meaningful places The meaningful places on your pages are determined by information retrieval scores for HTML elements such as Titles and Headings and Lists The placement of keywords in prominent and important places on your pages can make your pages more relevant for those keywords Research the topics your pages are about, and make sure they answer questions that your audience may have about those topics in trustworthy and meaningful ways Focus on Authoritative Search Results A patent granted to Google this week focuses upon authoritative search results. It describes how Google might surface … [Read more...] about Authoritative Search Results in Google Searches?
Most search results on google
While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined. According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook. Graphic courtesy of Moz. The above chart doesn’t present a complete picture of search, as it doesn’t include search on other media such as voice search, … [Read more...] about 9 SEO tips for better Google Image search results
Google doesn’t just have a search engine. It has multiple search engines. If you look at the tabs on top of the search box, you’ll see: WebImagesGroupsNewsFroogleLocal Each of those tabs generates a different type of search, with its own unique set of algorithms, and ways of presenting material. These are narrower searches, and are often referred to as “Vertical Searches.” There are many examples of limited scope search engines like this on the web, for things like jobs, travel, hotels, shopping, and much more. Google doesn’t limit itself to those vertical searches listed on the tabs above the search box, but has even more available. Here are some of the other areas covered. These can be found through the default web search box on the Google page. Weather (type in – weather and a city name – weather Cincinnati) Definitions (type in – define:xxxxx to see a definition result, type in this format – what is zoology for a vertical … [Read more...] about Vertical creep into regular search results in Google
After I mentioned adding videos to ecommerce websites in a recent article, a client asked about specific types of video they might use on their website. In this article, I’ll outline several types of videos you could add to your ecommerce site to help increase sales. I’ll also cover where to host videos for the best search results and talk about how you can produce your videos. Benefits Of Video Content On Ecommerce Sites Here are just some of the benefits of employing video content on ecommerce sites: Videos can help shoppers make buying decisions leading to increased sales. Your own videos can help convey your added value such as your expertise, high level of service, etc. Videos along with their accompanying text can help make website pages more unique; a common issue for ecommerce sites many of which use primarily the descriptions and images provided by manufacturers. Videos are ideal content to promote in most social media venues. Branding Or Testimonial Videos … [Read more...] about Video Content For Ecommerce Sites = Improved Search Results + Increased Sales
There are seven voice commands built into this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a message to,” “make a call to” and “start a Hangout with.” There’s also the predictive search aspect of Google Now, where the device automatically shows me the kind of information Google thinks I’m looking for. So, the chances are pretty strong that a good amount of Google Glass activity is going to involve searching. Or “googling” as Glass suggests. Yep. Even though Google continues to protect its trademark by opposing the use of “google” as a substitute for “search,” the first command available in Glass isn’t “search,” it’s “google.” And in lowercase, even, like the rest of … [Read more...] about How Search Works On Google Glass