Eric: Sure. So I’m someone who’s been doing SEO for about 20 years now, and widely published and do a lot of public speaking and things like that on topics around SEO and digital marketing. I have the good fortune to be named the Search Marketer of the Year or Search Personality of the Year three different times, and I had an agency called Stone Temple Consulting. It’s very well-known SEO agency in the industry. But in July of last year, it was acquired by a company called Perficient. So we became part of Perficient, and within Perficient, there’s a division called Perficient Digital or business unit called Perficient Digital, which is the thing that focuses on digitally related services. The other parts of Perficient do things like massive Microsoft installation and Oracle installations in enterprise, and consulting things of that kind. But our group is focused on … [Read more...] about Voices of Search Episode 34: Is desktop more important than mobile?
Most searched word april 1 2019
As in ImageNet, the classes were not text strings, but are entities, in our case we use Freebase entities which form the basis of the Knowledge Graph used in Google search. An entity is a way to uniquely identify something in a language-independent way. In English when we encounter the word “jaguar”, it is hard to determine if it represents the animal or the car manufacturer. Entities assign a unique ID to each, removing that ambiguity, in this case “/m/0449p” for the former and “/m/012×34” for the latter. In order to train better classifiers we used more training images per class than ImageNet, 5000 versus 1000. Since we wanted to provide only high precision labels, we also refined the classes from our initial set of 2000 to the most precise 1100 classes for our launch. … [Read more...] about Google Image Search Labels Becoming More Semantic?
“Finding a person who spent a lot of time and energy (and probably money) prepping to show up and accomplish one of the top fears for anyone (public speaking), only to insert yourself into the public sphere during Q&A time (or during their semi-private hallway conversations) with ways you disagree with them, or think they should have brought out Point XYZ better isn’t a great way to go about it. You probably have a great idea or something to share, but reserve Q&A for people wanting to learn and use your desire to engage with the speaker’s presentation by preparing your own written article, or session for the next year at the conference. If you think you can do it better than the speaker, you can always walk in their shoes by doing the hard work of preparation and showing up the next year and prove it! You very well could do it better, and I truly wish you the best in doing so, but you’ll also likely receive better understanding of how difficult it truly … [Read more...] about How to Network at a Search Conference: Top Secrets from the Pros
Key Considerations with All Sitelink ExtensionsThe structure and hierarchy of your PPC program are important. As you could see from the examples above, a searcher performing a general branded query may need a different set of CTA prompts and landing page destinations. The site extensions available to be shown in your ad will depend a lot on how you structure your campaign (account, ad group, campaign).Sitelink extensions are not guaranteed to show. Even if you do everything right, sometimes they just don’t show and it can be frustrating so don’t bet your entire strategy on them. Factors like ad rank, ad position, and other enabled extensions all play a role in whether they show.Make sure the landing page on any sitelink extension is highly relevant to the text in the ad.4. Call ExtensionsSome customers just need to talk to someone before they’re able to make a purchase. … [Read more...] about 7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge