It is really easy for people to trust data. Perhaps too easy. A 2018 Stanford University study showed people are 70% more likely to trust statements with a number in it than one without. Even more alarming, nearly 60% of participants believed a fake headline that contained a statistic vs. only 40% who believed the same headline without the statistic. And here is the real kicker: None of that last two paragraphs, save for the first two sentences, were true. There was no Stanford study that I know of, and I made up those numbers. That hyperlink is actually a link to the infamous 1982 “band on the field” Cal/Stanford game. While I’m not that sorry for tricking you, it illustrates the point: Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading numbers attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they are doing it. Not sure what … [Read more...] about What Google Trends Teaches Us About When to Trust Data
Most searched word april 1 2019
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: SEO Test Proves New GoogleBot Is Live Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new GoogleBot is indeed live. Google: Don't Just Blindly Delete Old Pages Google's John Mueller said on Twitter that it doesn't necessarily make sense to just go into your content management system and delete old pages after a certain date. John said "FWIW sometimes good, old stuff becomes interesting again over time, so you might want to avoid just blindly deleting everything over a certain age." Steven Levy: Google Search Results Overrates Freshness As A Ranking Signal Steven Levy, the tech reporter that most tech reporters look up to. He has interviewed legends of tech, has access to companies like Google … [Read more...] about Daily Search Forum Recap: May 14, 2019
Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case.And even though the truth might hurt sometimes, this scenario is a dream come true for marketers everywhere.Except, it’s not a dream – it’s the reality we live in.People have been talking about products and brands since forever: exchanging recommendations, complaining, talking about ads, or mentioning a brand in passing.These discussions are now happening on social media, and you have a chance to monitor and tap in these conversations.Moreover, with social listening software, brands finally got an opportunity to research their target audience’s preferences and unfiltered opinions.Although tracking brand mentions is quite a simple concept, the tools that do that may vary greatly in price, features, and platforms they monitor.In this article, you will find the … [Read more...] about 5 Tools to Track Your Brand Mentions on Social Media
Can images become more semantic?Perhaps the selection of images to show in a set of image search results can be, as identified by the image search labels that are associated with them.In these days of Knowledge Graphs and entities, we are seeing Google search moving toward using information about entities to power search, and this is true with image search as well as text.We can read about this in blog posts from Google, as well as patents from the search giant. One of those patents was updated recently, and it is worth looking at what has changed in the patent.I found myself wondering how much meaning might we possibly get from Google’s association of entities with images.As I wrote this post and did some image searches, I found a lot of meaning, and a lot of history revealed in labels chosen for image searches.I think the changes to the patent are understandable from considering this intent, too. I’ve included some label examples of what I mean in this post.In June 12, … [Read more...] about Google Image Search Labels Becoming More Semantic?
A patent granted to Google today explores Web spam and the manipulation of documents and links on the Web. It describes how the rankings of pages may be influenced if they are identified as "manipulative." The identification of manipulative documents, how they might be grouped together, and how they could be treated by the search engine is described in some detail. That treatment might include removal of pages from the search index, reductions in rankings for pages, and possibly a change in how quality scores (PageRank) are calculated for links from manipulative pages. The patent was filed almost 4 years ago, on December 10, 2003, and wasn't granted until today. A good number of papers and patent applications have been published since then on Web spam, and have explored more detailed approaches, but this patent is interesting in that captures some aspects of how Google may have been detecting and fighting Web spam over the past few years (and may still be). Here's the patent: … [Read more...] about Google Patent on Web Spam, Doorway Pages, and Manipulative Articles