When it comes to competitive niches in SEO, food blogging is often at the top. With so many similar recipes, guides and tutorial videos, the competition is fierce. If you are hoping to rank well in the food blogger industry, there is one go-to-expert you have to talk to, Casey Markee. Casey Markee is the Founder the digital consultancy Media Wyse and the on-staff SEO Expert for Search Engine News and Food Blogger Pro. Casey has over 20 years experience in the fields of SEO & Digital Marketing and has trained digital marketing teams on five different continents. 1. You have a lot of experience working with food bloggers. Can you tell us how a bit about the size of the industry? I wish I could give you an idea of the sheer size, but even I have a hard time coming up with accurate numbers. There are millions of food blogs covering dozens of different culinary niches, but there is a clear lack of current demographic information on just how many exist. I have personally … [Read more...] about Advanced SEO for Food Bloggers: An Interview With Casey Markee
Most tasty food in the world
7 changes by Facebook that make it a real local search player
The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook — the one who can match Google’s Goliath size, audience and resources. Yet it has never seriously challenged Google in search, and both companies have seemed somewhat satisfied to retreat to their respective corners of strength — Facebook deferring in the area of search, and Google shelving its Google+ social network. With its huge base of users and volume of personal data on them, Facebook has great potential for helping users in their search for local products/services and helping businesses get found. All the components are there: millions of business pages, location data, behavior data, demographic information, social networks and engagement. Yet despite the potential, Facebook hadn’t in … [Read more...] about 7 changes by Facebook that make it a real local search player
Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy
It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident — his third since 2010! But the incident proved irresistible for brands trolling for real-time marketing opportunities. Suarez, the controversial striker, was caught on film apparently biting the back of Italian defender Giorgio Chiellini late in Uruguay’s 1-0 World Cup Group D victory. The loss knocked Italy out of the World Cup. The alleged bite, likely to be cause for suspension, drove Twitter wild; in the first hour the bite was mentioned 339,269 times on Twitter, according to social-media analytics company Sysomos, Mashable reported. Brands immediately jumped on the easy newsjacking opportunity. Most notably, the Twitter account of McDonald’s Uruguay, recommended Suarez bite into a Big Mac if he was still hungry: Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;) — … [Read more...] about Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy
Food For Thought About Link Building: Some Tasty Tidbits
Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting, or at least somewhat helpful. Bittersweet Vindication? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, Potsy, LaVerne or Shirley. Back before link deconstruction began. I genuinely tried to tell you what was coming. I wish more people had listened. Last week, I had to give a presentation of findings to the owners of a site that had fired their SEO agency after being hit with a manual penalty. My recommendation was kill the site. You may think I enjoy some sort of vindication, but it’s not enjoyable when you have to tell someone their online business is no longer viable due to another agency’s negligence. RFP Quality Checks. For anyone putting together a RFP for any type of … [Read more...] about Food For Thought About Link Building: Some Tasty Tidbits
Too Many Social Media Sharing Buttons Make Your Site Less Social
On a basic level, social media sharing buttons generate free advertising. The more people who share, the more visibility your blog receives—and if all goes well, the more referral traffic your site will enjoy. And if sharing buttons are so wonderful, why wouldn’t websites want as many share buttons as possible? As it turns out, there are a few important reasons why too many social media sharing buttons do more harm than good. Here are a few tips to figure out if it’s time for some spring cleaning on your site. Social Buttons = Slower Site Performance Site speed report for Portent’s home page, via Pingdom Page load speed should be a major concern for every website because it affects the user experience and the site’s search engine optimization. In 2007, Amazon reported for every 100 ms increase in load time, Amazon.com decreased sales by 1 percent. When it comes to search engines, Google has been using site speed as a search ranking signal since 2010. … [Read more...] about Too Many Social Media Sharing Buttons Make Your Site Less Social