Social media is an important tool for businesses to use in their marketing plans. Most actions on social media are free. They provide you with a great way to gain visibility and brand recognition. You can also get a lot of interaction on social media for business. However, what do you do to ensure that your social media marketing plan is solid. Audit your current social media presence Before you think of where you’re going, it’s good to take a step back to see where you currently are. When auditing your social media for business, you should look at a few areas. These are: Which networks you’re currently active on, Whether those networks are optimized with photo and cover images, website URL, descriptions, images, and more, Which networks bring you the most value, And how do your profiles compare to your competitors’ profiles. Document who your ideal customer is You need to get specific here. For example, if you identify your ideal customer as parents, … [Read more...] about How to Use Social Media for Your Business Marketing Plans?
Most used social media
Social media monitoring is the practice of monitoring social media for topics and mentions that are of interest to your company or brand. Social media monitoring is generally discussed with in the context of online reputation management. However, social media monitoring can also be used to help promote a brand, aid customer service, contribute to product development, and measure off line marketing efforts, among other things. Here, I am going to talk about how to use social media monitoring to build relationships for SEO and brand building. Why are we interested in building relationships? Building relationships are at the core of every aspect of Internet marketing. Every blogger that links to you is building a budding relationship with your site/brand. When people talk about your company in social media, they are doing so because in their mind they have formed a relationship with your company. And, the stronger that these relationships are, the more strength and influence you have. I … [Read more...] about How To Use Social Media Monitoring Tools To Build Relationships And Links
To many, the process of developing a successful product can be a mystery. Sometimes companies will spend months of development time to create a product that doesn’t reflect the needs or the scope of its intended market. And other times, successful products are developed completely on accident. Because of this, it can often seem impossible to develop successful products. However, if one takes the time to listen to their marketplace and plan the development process accordingly, they are more likely to succeed. In my last post, I talked about how to use social media monitoring tools to build relationships and links. In this post, I would like to discuss how to use the same tools to aid in product development and market research. There are many steps to developing a successful product. But the first step is always concept creation. Here we are thinking about broad-based ideas. Using social media monitoring at this step can help form a direction and scope for the rest of the … [Read more...] about How To Use Social Media Monitoring Tools To Aid Product Development
Sharing is the currency of social media. Getting more social shares for your content can grow your site, business, or product and can lead to more engagement. But among all the social media platforms out there, which one can get the most number of shares for your content? According to a survey sent out to Search Engine Journal’s Twitter audience, the most used social share button is Twitter, with more than half of SEOs using it to share content. This was followed by Facebook, with 35% of SEOs using it for social shares. Email/SMS and Buffer were at the bottom of the list, with only 6% saying they use email/SMS and 4% using Buffer for social sharing. It’s no surprise that Facebook and Twitter are on top of the polls. But why is Twitter used more than Facebook? Twitter vs. Facebook Twitter has 313 million active monthly users, and that number holds a lot of potential when it comes to getting content read and shared. But Facebook has even an even larger user base than … [Read more...] about Twitter Is The Most Used Social Share Button [DATA]
I’ve resisted social media advertising for a long time, believing that there are a host of free tools and free strategies that could help businesses grow on social media organically. What I’ve come to find out (and I’d imagine many of you have discovered this already) is this: If you’re spending money to advertise online, social media ads may very well earn you the biggest returns. (In some cases, it’s the cheapest way to reach people.) There are so many inspiring digital marketers who are pioneering the best practices and cool strategies for social media advertising. As we dip our toes further into social ads here at Buffer, it’s been fun to discover all the great tips we might try. I’ve collected seven of my favorite ones here in this blog post—a list of simple, actionable tips that drive successful social media ads. I’d love to hear in the comments any strategies you might add! 1. Create Multiple Versions of the Ad When we … [Read more...] about 7 Hidden Factors of the Most Effective Social Media Ads