One of my new assignments for his web site was to prepare for a new way of selling his work. While he was gaining a fine reputation for live performance art, where he would paint in front of an audience with music in the background, leaving gigantic murals as a result, it wasn’t like you could just take a piece of the experience home with you. His understanding of how colors and motion can feel or how we may react to them is so finely tuned that his works are featured in the long corridors of several health facilities and hospitals. His art relaxes the mind or creates hope. … [Read more...] about Creating An Emotional Response From Your Web Site
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Have you ever worked for a company where so many people and departments are involved in a web site or software application development project that it never really reaches completion? Or, if it does, it didn’t meet user expectations or hold up to what marketing and advertising claims said it would? As an end user, can you sense that behind the scenes of a web site, you can somehow feel the unity or disharmony of those involved in making it? When you scan Twitter, how do feel about some of the comments made there? Do they make any part of your body feel good or bad while reading them? Do you tense up? Do you bypass users who are always bringing you down? … [Read more...] about How Does Your Web Site Make Visitors Feel?
The useful applications for a tool like this is pretty extensive. One thing you should keep in mind is that this tool bases its data off Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research. In addition, the search volume numbers are estimates and Google only shows ten search phrases for a domain name. … [Read more...] about Google Trends Comes To Web Sites: Trends For Web Sites
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about A Small Business Year-End Web Site Checklist
If your ISP provides a service level agreement (SLA) regarding performance, uptime, etc. you are likely OK. Any provider that offers such a guarantee will have implemented procedures that would make triggering those SLA thresholds unlikely. If your site is consistently sluggish, however, request that your site be moved to a new server. Note that this will cause some hiccups because your IP address will change, so make sure this is the actual source of the sluggish performance before requesting the switch. Consider moving to a higher class of service or a dedicated server. If your web site is a core part of your business, pay the marginal costs needed to improve the service. … [Read more...] about What You Don’t Know About Your Web Site Can Hurt You