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Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions. As a marketer, I’m always intrigued by the number of powerful women in the industry. From agency owners to skilled subject-matter experts, women are paving the way to make a difference in business and their communities. So, I scoured multiple profiles and websites to find the unsung heroes in marketing. Some influencers you may recognize, and others will be brand new to your radar. However, all the individuals on this list are making an impact. Here are 100 women marketers to follow: Ericka Pittman (@ErickaMPittman)— Ericka is the Vice President at Combs Enterprises. Recognized for building strong brands, this Baruch College alumna has a proven track … [Read more...] about 100 Amazing Women Marketers to Follow on Twitter

If you feel challenged by Facebook marketing these days, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2. But don’t despair; there’s plenty of life left in Facebook yet. Find out what’s working on Facebook right now—here are the top-12 tactics to add to your Facebook marketing toolbox: 1. Post Native Videos The number one strategy, in my opinion, for your Facebook marketing right now is video. Facebook queen Mari Smith said: “Let’s talk about video: Facebook is absolutely taking traffic from YouTube right now with video. What happens with autoplay, it’s all psychology. They come in through your newsfeed, start to see a tiny bit of movement, boom, it draws … [Read more...] about 12 Facebook Tactics Working Right Now

Ever go to a search engine to find out more about a specific place, such as a street or park or business? Want to see what the area around a historic monument is like? These types of searches are often referred to as location searches because the intent behind them is to find information about a specific location. You can perform a location search in map-oriented search engines such as Google Maps or Yahoo Local or Bing Maps, but the search engines may also provide map type results in their Web search results as well. Before Universal Search was part of Google, maps had started showing up in Google’s web search results. If you searched for a business name or category with some geographic information included in your query, you may have been shown a map in your web search results alongside a listing relevant to your search. A Google patent granted this week explores some of the challenges that a search engine may face when performing a location search. The way that search engines … [Read more...] about Google and Location Searches – SEO by the Sea

Tomorrow, March 8th is International Women's Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don't go to Google on Saturday see it the day before. The Doodle is heavily animated and features a 90-second video showing how women have historically been underrepresented in almost all fields. Here is that video. It is interesting Google is posting this because just the other day a study came out showing only 17% of Google Doodles in the past two years had women in them. Team lead Ryan Germick agreed with the study, saying "We've been working to fix the imbalance in our doodles." In this Doodle Google has featured over 100 women, they include: Cee Chatpawee, TV host, IT Princess, Thailand Chinaza Godwin Christiana, Student, Nigeria Easkey Britton, Surfer and the first woman to surf in Iran, PhD and doctoral candidate, Ireland Rahimah Yussof, Developer … [Read more...] about Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated

Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now, Bing says those are taking another leap to better understand relationships between people, places and things, using an expansion of what it calls its “Satori” technology. Bing writes on its blog today saying: Today, we are inviting people to check out Snapshot to experience our expansion of Satori. Since its introduction in June, we have expanded Satori to include a significantly larger number of entities from more domains with a deeper level of understanding about them. They include people, places, and things which are among the most common searches on Bing. So, whether you’re searching for answers about a celebrity, co-worker, animal, geographic location, or man-made structure, Bing helps you understand the world around you by providing at-a-glance answers about the people, places and things you care about. Bing’s Knowledge … [Read more...] about Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion