It seems like almost every week we see a new post by Matt Southern on a new WordPress site vulnerability or exploit. This is for good reason as WordPress accounts for over 23% of all of the websites on the internet, and that number is steadily growing. Due to how many websites use the WordPress platform, it’s no wonder why hackers try to exploit this web platform constantly as they can potentially have access to a wide chunk of the internet if they succeed. Don’t Think it Can’t Happen to You! Like many WordPress site owners, I fell into the trap of not being more proactive about security on a few of my gently used personal sites. This came back to bite me with a vengeance this last December when I experienced the worst Christmas present any webmaster can receive – a big fat website hack! The malware hack I experienced was especially nasty as it most likely exploited one of my websites through an older version of the Revolution Slider plugin that came with my … [Read more...] about 10 Tips for Keeping Your WordPress Site Secure
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If your WordPress site has been hacked you aren’t alone as this happens quite often where there aren’t at least basic plugins in place to scan and block malware. As a result of this happening often, there are tried and tested fixes and preventative measures you can employ to minimise the chances of your site being hacked. A WordPress site that we’re working on recently got hacked and a script on the site was creating fake URLs which then redirected to external sites. These URLs were all related to “dating” sites and there were over 2,000 of them – you would be surprised at the creativity involved in creating 2,000+ “dating”-related URLs! How did we notice this spam? We saw a significant increase in the number of pages indexed in the Google Search Console account – as we regularly check this for our SEO reports. This was the first indication that something was up. We then checked the messages section of Search Console but we … [Read more...] about WordPress site hacked: fake spam URLs indexed
Now, it’s critical to make the revamped website bulletproof from an SEO perspective. With all the chaos and the huge task list that comes with a site relaunch, it’s easy to drop the ball on the site’s SEO and thus seriously jeopardize the link authority and rankings you had built up over time. The importance of planning out an elegant transition cannot be overstated. But what exactly is the plan? Well, that depends on the type of relaunch upon which you are embarking. New Skin? If the scope of your redesign is limited to a visual refresh with few technical changes, then your relaunch is in little danger of experiencing major SEO snags. However, most redesigns also involve changes to information architecture, navigation, URLs and so forth. If that’s the case for you, you’ll need to conduct the right SEO checkups to ensure the search engine spiders will be able to traverse your site effectively and find all of your content. Completely New URL? Unfortunately, … [Read more...] about Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!
Change. It is a part of life, especially on the web. Evolve or die. But some things need not change to be successful. In some cases change undermines your momentum, particularly in the field of search, where most of the traffic goes to the top couple ranked sites. One of the biggest problems in the field of SEO for enterprise-level sites is content management. Product lines, editorial calendars, marketing, and content management systems often dictate that pieces and parts of a site are organized in a sub-optimal way and/or move locations. Back in 1998 Tim Berners-Lee stated that Cool URIs don’t change: There are no reasons at all in theory for people to change URIs (or stop maintaining documents), but millions of reasons in practice. In theory, the domain name space owner owns the domain name space and therefore all URIs in it. Except insolvency, nothing prevents the domain name owner from keeping the name. And in theory the URI space under your domain name is totally under your … [Read more...] about Building SEO Momentum by Using A Consistent Site Structure
Since the August 2014 announcement from Google stating HTTPS is a ranking signal and the launch of the HTTPS Is Everywhere campaign, we at SEJ transferred our website from HTTP to HTTPS. While security and privacy provide our users with a sense of relief, HTTPS is much more than an online refuge from hackers. HTTPS reinforces trust and further develops our traffic data from referral sources to help improve our overall SEO strategy and website structure. As your business grows and Google updates its algorithms, it's essential to tweak your site and SEO just as you would your products or services. If your products or services are the heart of your company, then your website is the vein that determines how fast you can get blood to other parts of your body. A lack of trust, security, and data can lead to high bounce rates, lower conversions, confusion about where traffic is coming from, and misaligned goals. So, how do small businesses gain trust, security, and accurate data from Google? … [Read more...] about HTTPS: Friend or Foe? SEJ