Other than having clean audio in a format Google can process, there's probably nothing specific you'll have to do down the road to get that content transcribed. It may be worth thinking about how your audio content is structured. Completely free-form content, while it certainly has a place, may be harder for Google to evaluate. Is the theme of your podcast and each episode evident? Is there a structure where a machine could potentially parse questions and answers. Are there concise takeaways – maybe a summary at the end of each episode? … [Read more...] about Podcasts in SERPs: Is Audio SEO The Next Frontier?
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In the next block, Anita Brearton, CEO of CabinetM and martech industry expert, and Mark Pickett, senior director of customer analytics, data science, and BI at Staples will share Insights from Inside the Marketing Stack. Using data from hundreds of marketing stacks, Anita will describe how marketers tame an increasingly complex technology suite. From analyzing hundreds of stacks, she’ll reveal: common stack structures, popular products and product combinations, hidden product gems, and more. The session concludes with Mark providing a detailed look under the martech hood at Staples. … [Read more...] about Master modern marketing technology leadership over 2 intense days
1. Answers Attempted means that the personal assistant thinks that it understands the question, and makes an overt effort to provide a response. This does not include results where the response was “I’m still learning” or “Sorry, I don’t know that,” or responses where an answer was attempted but the query was heard incorrectly (this latter case was classified separately as it indicates a limitation in language skills, not knowledge). I’ll expand upon this definition more below. … [Read more...] about Rating the Smarts of the Digital Personal Assistants in 2018
Five Steps to Build Your Brand’s AI Persona The days when a company merely adds a brand statement up on its website are gone. The coming new world will be one where the Geico Gecko can ask questions or look at past search behavior to quickly understand user intent, and create a strategy that meets that intent. AI engineering aside, there are five main steps to consider when creating your brand persona: the brand mascot model; the internet meme; mobility and voice; psychographic marketing; SEM strategies. … [Read more...] about Unwrapping the Secrets of SEO: Brand Personas The New Phase of AI at Google I/O –
Waze’s chatbot approaches platform status as it offers motorists local services and retail offerings, adapting ads to drivers’ direction Since March, small businesses can now buy ads on Waze Local to appeal to passing motorists. It likely won’t be long before mobile ads include an option for local businesses’ AI brand personas to speak to motorists as they drive by those businesses. Consider designing a persona that can engage in a positive and helpful way with bots and apps used by passing customer traffic. … [Read more...] about Brand Personas The New Phase of AI at Google I/O