If you’re familiar at all with Google’s ad system, you’ve almost definitely made use of the keyword planner. It’s one of a handful of tools Google provides to help you identify various pathways to advertising success.It makes sense, right? Google wants you to succeed with your advertising, because successful marketing means more investment in marketing, and more investment means more money for Google. Providing tools that give estimates of relevant data is just one minor value add for them.For those of us who have to rely on the data Google so casually hands over, there are some concerns. Most notably, if we’re basing our marketing strategies on the information Google provides via the keyword planner, we want assurances that the data is accurate.It’s even more important considering how many marketers use the keyword planner to guide not just their paid advertising, but their organic marketing as well. How often have you read advice on starting a blog … [Read more...] about How Accurate Are The Google Keyword Planner Estimates?
Moz keyword explorer
By Kaitlyn O'Toole / May 24, 2018 Google AdWords Paid Search Search Engine Optimization We know that great keywords are a vital part of a successful AdWords campaign, but how do we find them? Conducting research to find those relevant keywords may seem daunting, but it’s not impossible with some dedication. Make your keyword research as painless and productive as possible with the recommendations and resources below. Define Your Keyword Strategy & Goal Before we begin keyword research, the first step is to define our goal for our ad campaign and then the keyword strategy. To get ourselves heading in the right direction, we can ask questions like: Why are we creating an ad campaign? What product are we selling? Who is our audience? How would our audience think about this product? What do we want to accomplish with this campaign? What is our end goal? Defining the strategy straight away keeps us on task as we go through our research, providing a guide as we explore all the … [Read more...] about Keyword Generation & Research Tips for PPC Campaigns
For the past, present, and mostly likely the distant future, as a search marketer, keywords are your currency and language. Keywords are what drives the topics of the content you create, your PPC campaigns, and even peripherally the interests you target on social media. Access to a tool with keyword ideas and indicators of relative importance of one keyword over another is an absolute necessity. With the recent news of Google blocking access to its Keyword Planner to anyone without an active account, it is prudent to be prepared with options in the event this restriction becomes the norm. Here are 10 alternatives to Google’s Keyword Planner for finding keyword ideas and search volume predictions. Ahrefs: Alongside Ahrefs’ backlink reporting and organic traffic dashboards, they have a really powerful keyword research tool which provides keyword ideas as well as search volume for all match types. For those conducting keyword research for SEO, Ahrefs has a keyword … [Read more...] about 10 Keyword Tools You Need to Know
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of … [Read more...] about Complete guide to keyword research for SEO
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings